Industry Analysis Report

Body shaping class • Des Moines Iowa

Generated on May 11, 2026

Total Businesses

24 analyzed in detail

Categories

23 different business types

Services

92 unique service offerings

Top Service

45.8% Personal training

Avg Rating

4.8 ★ average

Total Reviews

3,595 across all businesses
Top 10 Most Common Services
#1
Personal training
11 businesses (45.8%)
#2
Kickboxing
8 businesses (33.3%)
#3
Nutrition consulting
7 businesses (29.2%)
#4
Strength Training
5 businesses (20.8%)
#5
Barre
3 businesses (12.5%)
#6
Cycling
3 businesses (12.5%)
#7
Group Fitness Classes
2 businesses (8.3%)
#8
Youth classes
2 businesses (8.3%)
#9
Aerobics
2 businesses (8.3%)
#10
Zumba
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the body shaping class industry in Des Moines Iowa. With 92 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 92 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
FITNESS By Design Open Website Open GBP 45 5 ★ 3 9 0.0% 7 22
Next Level Extreme Fitness- Des Moines Open Website Open GBP 110 4.9 ★ 3 0 0% 7 11
Elite Edge Transformation Center Open Website Open GBP 352 5 ★ 5 5 0.0% 8 15
Motion Lab | Lagree Pilates Des Moines Open Website Open GBP 76 4.9 ★ 2 0 0% 8 12
Power Life Yoga Barre Fitness - Downtown Open Website Open GBP 107 5 ★ 4 11 90.9% 12 18
Farrell's eXtreme Bodyshaping - South Des Moines Open Website Open GBP 32 4.6 ★ 4 4 0.0% 12 13
Genesis Health Clubs - Merle Hay Open Website Open GBP 737 4.7 ★ 10 9 88.9% 2 13
F45 Training Downtown Des Moines Open Website Open GBP 58 5 ★ 3 0 0% 11 15
Aptitude Fitness Open Website Open GBP 54 4.9 ★ 7 40 100.0% 8 14
Encore Fitness Open Website Open GBP 21 5 ★ 1 0 0% 7 10
Pace317 Open Website Open GBP 47 4.9 ★ 1 1 0.0% 9 14
Fleur Movement Open Website Open GBP 46 4.3 ★ 3 9 0.0% 7 14
GETITWRIGHT FITNESS Open Website Open GBP 135 5 ★ 5 2 50.0% 13 18
Power Life Yoga Barre Fitness - East Village Open Website Open GBP 29 5 ★ 4 4 0.0% 9 14
DSM Barbell Club Open Website Open GBP 139 5 ★ 1 6 0.0% 9 14
Farrels-extreme-body-shaping of West Des Moines Open Website Open GBP 18 4.5 ★ 4 3 0.0% 5 14
Elevated Fitness Studio No Website Open GBP 3 4.3 ★ 1 3 0.0% 13 19
Krave Gym Des Moines Open Website Open GBP 87 5 ★ 1 7 0.0% 12 18
Genesis Health Clubs - Southridge Open Website Open GBP 499 4.8 ★ 10 7 0.0% 3 10
Rooted Fitness Open Website Open GBP 35 5 ★ 1 0 0% 7 17
Orangetheory Fitness Open Website Open GBP 157 4.9 ★ 4 1 0.0% 5 9
Orangetheory Fitness Open Website Open GBP 157 4.9 ★ 4 1 0.0% 5 9
MOJO'S GYM Open Website Open GBP 80 5 ★ 2 2 0.0% 8 18
Wellmark YMCA Open Website Open GBP 571 4.4 ★ 4 6 0.0% 9 15

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