Industry Analysis Report

Funeral Home • Salt Lake City Utah

Total Businesses

23 analyzed in detail

Categories

14 different business types

Services

132 unique service offerings

Top Service

43.5% Memorial Services

Avg Rating

4.7 ★ average

Total Reviews

3,119 across all businesses
Top 10 Most Common Services
#1
Memorial Services
10 businesses (43.5%)
#2
Cremation Services
9 businesses (39.1%)
#3
Funeral Arrangements
8 businesses (34.8%)
#4
Funeral Planning
5 businesses (21.7%)
#5
Burial Services
5 businesses (21.7%)
#6
Funeral Service
5 businesses (21.7%)
#7
Cremations
4 businesses (17.4%)
#8
Direct Cremations
4 businesses (17.4%)
#9
Urns
4 businesses (17.4%)
#10
Honoring Life
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the funeral home industry in Salt Lake City Utah. With 132 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 132 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Larkin Mortuary Open Website Open GBP 137 4.9 ★ 6 21 0.0% 6 12
Kramer Affordable Cremation Open Website Open GBP 957 4.9 ★ 4 13 0.0% 2 11
Neil O'Donnell Funeral Home Open Website Open GBP 27 4.7 ★ 1 2 0.0% 7 12
SereniCare Funeral Home Open Website Open GBP 75 5 ★ 7 26 53.8% 5 20
Holbrook Mortuary Open Website Open GBP 32 4.9 ★ 3 5 0.0% 4 10
Larkin Sunset Lawn Open Website Open GBP 39 4.9 ★ 6 20 0.0% 3 14
Eternity Funerals LLC Open Website Open GBP 31 5 ★ 1 2 0.0% 6 10
City View Mortuary and Cemetery Open Website Open GBP 30 4.4 ★ 10 12 0.0% 6 10
McDougal Funeral Homes Open Website Open GBP 320 4.8 ★ 6 31 0.0% 7 12
Wiscombe Memorial Open Website Open GBP 49 4.4 ★ 3 2 0.0% 7 12
Valley View Memorial Park and Funeral Home Open Website Open GBP 373 4.7 ★ 4 0 0% 2 6
Starks Funeral Parlor Open Website Open GBP 97 4.9 ★ 1 0 0% 7 13
Wasatch Lawn Memorial Park and Mortuary Open Website Open GBP 449 4.6 ★ 6 0 0% 6 11
Care Center of Utah Mortuary Services Open Website Open GBP 28 5 ★ 1 9 0.0% 6 16
Independent Funeral Services Open Website Open GBP 21 5 ★ 4 0 0% 7 16
Neptune Society Open Website Open GBP 236 4.8 ★ 4 0 0% 9 19
Inspired Funeral Home Open Website Open GBP 1 0 0% 6 10
Inspired Funeral Home Open Website Open GBP 5 5 ★ 6 49 100.0% 6 10
Affordable Funerals and Cremations Open Website Open GBP 60 4.9 ★ 2 3 0.0% 6 13
IPS Mortuary & Crematory Open Website Open GBP 20 5 ★ 4 10 0.0% 3 10
Jenkins-Soffe Funeral Homes & Cremation Center Open Website Open GBP 39 4.6 ★ 1 3 0.0% 6 11
Utah Simple Cremations Open Website Open GBP 83 4.9 ★ 2 9 0.0% 3 14
Salt Lake City Area Dignity Memorial Funeral Providers Open Website Open GBP 11 2.8 ★ 1 0 0% 2 6

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