Industry Analysis Report

Funeral Home • Wilmington Delaware

Total Businesses

24 analyzed in detail

Categories

10 different business types

Services

118 unique service offerings

Top Service

62.5% Cremation Services

Avg Rating

4.5 ★ average

Total Reviews

547 across all businesses
Top 10 Most Common Services
#1
Cremation Services
15 businesses (62.5%)
#2
Funeral Arrangements
11 businesses (45.8%)
#3
Memorial Services
10 businesses (41.7%)
#4
Memorial Service
10 businesses (41.7%)
#5
Funeral Planning
9 businesses (37.5%)
#6
Funeral Services
7 businesses (29.2%)
#7
Burial Services
6 businesses (25.0%)
#8
Urns
4 businesses (16.7%)
#9
Cremation Arrangements
3 businesses (12.5%)
#10
Burial Service
3 businesses (12.5%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the funeral home industry in Wilmington Delaware. With 118 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 118 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Evan W Smith Funeral Services Open Website Open GBP 36 4.8 ★ 3 7 0.0% 15 21
Congo Funeral Home Open Website Open GBP 124 4.2 ★ 1 8 0.0% 14 22
Corleto-Latina Funeral Home Open Website Open GBP 14 4.7 ★ 1 4 0.0% 13 20
Gore Funeral Home Open Website Open GBP 45 4.8 ★ 1 0 0% 15 21
Mealey Funeral Homes Open Website Open GBP 7 5 ★ 1 2 0.0% 13 20
Chandler Funeral Homes & Crematory Open Website Open GBP 14 3.9 ★ 4 13 69.2% 0 3
Bennie Smith Funeral Home of Delaware Open Website Open GBP 9 4.9 ★ 4 33 0.0% 15 20
Nichols-Gilmore Funeral Home Open Website Open GBP 40 5 ★ 1 4 0.0% 9 17
Krienen-Griffith Funeral Home Open Website Open GBP 24 5 ★ 2 9 11.1% 13 19
House of Wright Mortuary & Cremation Services Open Website Open GBP 40 4.5 ★ 1 3 0.0% 13 17
Doherty Funeral Homes Open Website Open GBP 60 4.9 ★ 1 4 0.0% 14 20
Doherty Funeral Homes Open Website Open GBP 4 5 ★ 1 4 0.0% 14 20
Bell Family Funeral Services Open Website Open GBP 22 3.3 ★ 1 4 0.0% 14 19
Mccrery & Harra Funeral Homes and Crematory Open Website Open GBP 15 4.9 ★ 3 2 0.0% 1 16
Schoenberg Memorial Chapel No Website Open GBP 15 5 ★ 1 0 0% 5 16
Mealey Funeral Homes & Crematory Open Website Open GBP 31 4.4 ★ 2 10 0.0% 2 11
McCrery & Harra Funeral Homes and Crematory Open Website Open GBP 17 4.8 ★ 3 2 0.0% 5 16
Arcaro Charles P Funeral Director Open Website Open GBP 10 3.8 ★ 3 3 0.0% 15 21
302funerals.com by Williams Funeral Home and Burial Services Open Website Open GBP 3 5 ★ 7 10 0.0% 14 22
Brandywine Valley Funeral Care Open Website Open GBP 4 3 ★ 2 66 4.5% 5 16
Chandler Funeral Homes & Crematory Open Website Open GBP 4 4 ★ 2 36 0.0% 0 3
Ryland Funeral Home No Website Open GBP 3 3.7 ★ 1 0 0% 15 19
Family First Funeral Services Open Website Open GBP 6 5 ★ 1 5 0.0% 9 17
John F. Yasik Funeral Services Open Website Open GBP 1 3 0.0% 14 20

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