Industry Analysis Report

Beauty Salon • Winston-Salem North Carolina

Total Businesses

25 analyzed in detail

Categories

17 different business types

Services

493 unique service offerings

Top Service

68.0% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

3,381 across all businesses
Top 10 Most Common Services
#1
Hairstyling
17 businesses (68.0%)
#2
Haircut
14 businesses (56.0%)
#3
Hair coloring
13 businesses (52.0%)
#4
Hair extensions
12 businesses (48.0%)
#5
Balayage
11 businesses (44.0%)
#6
Waxing
9 businesses (36.0%)
#7
Body waxing
8 businesses (32.0%)
#8
Eyelash extensions
7 businesses (28.0%)
#9
Eyebrow shaping
7 businesses (28.0%)
#10
Brow lamination
6 businesses (24.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the beauty salon industry in Winston-Salem North Carolina. With 493 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 493 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Alkali Hair Studio Open Website Open GBP 1228 4.9 ★ 2 66 0.0% 20 24
The Salem Beauty Club Open Website Open GBP 88 5 ★ 1 13 0.0% 20 24
Lusso Hair Studio and Spa Open Website Open GBP 168 4.8 ★ 6 25 0.0% 19 24
Hair Bomb Salon Open Website Open GBP 267 4.8 ★ 2 42 0.0% 20 24
Aeracura Aveda Salon Open Website Open GBP 207 4.6 ★ 7 54 0.0% 16 23
The Bella Hair Co. & Beauty Studio Open Website Open GBP 49 4.8 ★ 2 18 0.0% 19 24
The Refinery Salon Open Website Open GBP 57 4.8 ★ 1 8 0.0% 16 21
Strands Salon And Spa Open Website Open GBP 103 4.7 ★ 2 121 0.0% 7 18
Pink Rhino Beauty Parlor Open Website Open GBP 99 4.8 ★ 1 43 0.0% 16 21
Spirals Salon Spa Open Website Open GBP 77 4.9 ★ 3 38 0.0% 20 24
Bella Luxe Salon & Spa No Website Open GBP 28 4.9 ★ 2 0 0% 19 24
Salons by JC Winston Salem Open Website Open GBP 76 4.7 ★ 2 4 0.0% 7 18
House of Opal Open Website Open GBP 68 4.9 ★ 3 9 0.0% 16 21
Rafielys Beauty Salon Open Website Open GBP 59 4.7 ★ 1 23 0.0% 20 24
VanDavis Aveda Salon + Spa Open Website Open GBP 268 4.6 ★ 5 62 0.0% 20 24
Aster & Opal Beauty Company Open Website Open GBP 38 5 ★ 1 13 0.0% 21 21
Le Chateau Beauty Salon No Website Open GBP 41 4.8 ★ 1 9 0.0% 5 20
Dye Pretty Salon Open Website Open GBP 55 4.7 ★ 1 13 0.0% 16 21
The Retreat at Sola Salons No Website Open GBP 47 4.9 ★ 4 2 0.0% 20 24
NYC Glamour Hair Studio Open Website Open GBP 57 4.7 ★ 3 2 0.0% 20 24
Kaya salon and spa Open Website Open GBP 71 4.9 ★ 9 84 78.6% 19 24
Infinite Beauty Studio No Website Open GBP 105 5 ★ 1 20 0.0% 7 18
The Escape Salon Open Website Open GBP 55 4.8 ★ 1 10 0.0% 23 24
The Salon at Buena Vista Open Website Open GBP 35 4.9 ★ 1 9 0.0% 20 24
The Salon at Buena Vista Open Website Open GBP 35 4.9 ★ 1 9 0.0% 20 24

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