Industry Analysis Report

Medical spa • Las Cruces New Mexico

Generated on May 03, 2026

Total Businesses

28 analyzed in detail

Categories

33 different business types

Services

216 unique service offerings

Top Service

42.9% BOTOX treatments

Avg Rating

4.9 ★ average

Total Reviews

1,922 across all businesses
Top 10 Most Common Services
#1
BOTOX treatments
12 businesses (42.9%)
#2
B-12 injections
11 businesses (39.3%)
#3
IV therapy
10 businesses (35.7%)
#4
JUVÉDERM treatments
9 businesses (32.1%)
#5
Microneedling
9 businesses (32.1%)
#6
Chemical peels
8 businesses (28.6%)
#7
Dermaplaning
8 businesses (28.6%)
#8
Lip fillers
8 businesses (28.6%)
#9
Laser hair removal
7 businesses (25.0%)
#10
PRP facial
6 businesses (21.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 28 businesses reveals critical competitive intelligence for the medical spa industry in Las Cruces New Mexico. With 216 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 216 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Paragon Medi Spa Open Website Open GBP 52 4.9 ★ 1 12 0.0% 20 27
True Med Spa Open Website Open GBP 78 4.6 ★ 1 0 0% 14 24
All Natural Aesthetics Open Website Open GBP 167 4.9 ★ 1 24 0.0% 21 27
Face It Hydrate Med Spa Open Website Open GBP 24 4.7 ★ 1 19 0.0% 18 26
Dermaesthetics Open Website Open GBP 39 4.9 ★ 1 19 0.0% 23 27
CA Skin & Body Clinic Open Website Open GBP 172 4.8 ★ 9 16 37.5% 21 27
Drip Drive Las Cruces No Website Open GBP 58 4.8 ★ 1 8 62.5% 19 24
MOOD Skin & Body Open Website Open GBP 170 4.9 ★ 8 47 0.0% 19 24
Laser 360 MD Open Website Open GBP 73 4.7 ★ 3 0 0% 7 22
Beautify Medspa Open Website Open GBP 6 5 ★ 1 12 0.0% 18 27
DN Skin (Duncan Noble Spa) Open Website Open GBP 47 4.6 ★ 6 8 0.0% 21 27
Hello Beautiful Medical Spa Open Website Open GBP 2 5 ★ 1 17 0.0% 22 27
Elite Medical Aesthetics Open Website Open GBP 5 5 ★ 3 19 100.0% 21 27
Ascend Healing & Spa LLC Open Website Open GBP 28 5 ★ 1 6 0.0% 12 22
Wellness and Aesthetics, LLC Open Website Open GBP 12 5 ★ 3 8 0.0% 21 27
Spa•ology Retreat Open Website Open GBP 98 4.9 ★ 5 14 14.3% 12 22
Destino Bella Open Website Open GBP 27 5 ★ 6 27 14.8% 14 25
Hey Pretty Lady Medi Spa Open Website Open GBP 109 5 ★ 3 2 0.0% 19 24
Las Cruces Med Spa No Website Open GBP 38 4.9 ★ 1 5 0.0% 21 27
The Spa Downtown Open Website Open GBP 186 4.5 ★ 8 0 0% 23 27
Prime IV Hydration & Wellness - Sonoma Ranch (Las Cruces) Open Website Open GBP 74 5 ★ 2 0 0% 6 19
The B-Well Project Open Website Open GBP 85 4.8 ★ 9 17 0.0% 11 21
Sonoma Stretch- Fascia Stretch Therapy & Wellness Spa Open Website Open GBP 110 5 ★ 1 0 0% 21 27
Drip Drive Sonoma Las Cruces No Website Open GBP 4 5 ★ 1 15 0.0% 6 19
Unity Medical Aesthetics Open Website Open GBP 8 4.5 ★ 1 12 0.0% 20 25
Ruby Sun Open Website Open GBP 93 4.7 ★ 8 1 0.0% 20 27
Valor Wellness & Longevity Clinic Open Website Open GBP 4 5 ★ 1 9 0.0% 21 25
LivingWell Weight Loss Clinic Open Website Open GBP 153 4.9 ★ 4 12 0.0% 23 27

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