Industry Analysis Report

Medical spa • Des Moines Iowa

Total Businesses

28 analyzed in detail

Categories

27 different business types

Services

435 unique service offerings

Top Service

50.0% Chemical peels

Avg Rating

4.9 ★ average

Total Reviews

5,794 across all businesses
Top 10 Most Common Services
#1
Chemical peels
14 businesses (50.0%)
#2
Microneedling
13 businesses (46.4%)
#3
BOTOX treatments
11 businesses (39.3%)
#4
Lip fillers
11 businesses (39.3%)
#5
Dermaplaning
9 businesses (32.1%)
#6
JUVÉDERM treatments
9 businesses (32.1%)
#7
Laser hair removal
9 businesses (32.1%)
#8
Dysport treatment
8 businesses (28.6%)
#9
Sculptra treatments
8 businesses (28.6%)
#10
BBL photo facial
7 businesses (25.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 28 businesses reveals critical competitive intelligence for the medical spa industry in Des Moines Iowa. With 435 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 435 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Coachlight Clinic & Spa Open Website Open GBP 1122 4.9 ★ 3 72 23.6% 10 17
Integrated Spa & Wellness Open Website Open GBP 31 5 ★ 1 1 0.0% 6 8
The Spa at West Glen Open Website Open GBP 669 4.9 ★ 5 34 70.6% 10 17
Iowa Face and Body Open Website Open GBP 109 4.9 ★ 2 22 0.0% 15 19
Serenity Spa & Facials Des Moines Open Website Open GBP 365 4.7 ★ 4 45 75.6% 6 10
The Iowa Clinic Medical Spa Open Website Open GBP 30 4.2 ★ 1 0 0% 14 18
Eden Spa Open Website Open GBP 17 5 ★ 1 14 0.0% 4 6
Aesthetic Collective Open Website Open GBP 247 5 ★ 6 18 50.0% 11 18
vIVid Wellness + Aesthetics Open Website Open GBP 157 5 ★ 2 48 100.0% 9 21
The Beauty Pact Open Website Open GBP 143 5 ★ 1 10 0.0% 10 17
vIVid Life Spa Open Website Open GBP 55 4.9 ★ 10 50 0.0% 0 1
Optimize Wellness & Aesthetics - West Des Moines Open Website Open GBP 310 5 ★ 4 25 100.0% 6 15
Pure Restore Spa Open Website Open GBP 19 4.9 ★ 4 19 0.0% 2 7
Sculpted515 No Website Open GBP 23 4.8 ★ 1 30 0.0% 6 12
The Beauty Lab Med Spa No Website Open GBP 1 5 ★ 1 0 0% 8 20
East Village Spa Open Website Open GBP 623 4.9 ★ 7 29 0.0% 4 6
Chapter Aesthetic Studio Open Website Open GBP 194 4.7 ★ 1 1 100.0% 10 15
Serenity Vibe Spa No Website Open GBP 3 5 ★ 1 0 0% 4 6
Iowa IV Open Website Open GBP 434 5 ★ 5 5 80.0% 4 14
Waxing By Taylor Open Website Open GBP 121 5 ★ 4 39 59.0% 10 17
DASH Aesthetics at Aesthetic Collective Open Website Open GBP 55 5 ★ 1 13 0.0% 11 18
Lympha Spa & Massage Open Website Open GBP 283 5 ★ 6 16 93.8% 13 18
Koch & Carlisle Plastic Surgery & Spa Open Website Open GBP 609 4.9 ★ 2 75 97.3% 10 17
Urban Effects MedSpa Open Website Open GBP 19 4.9 ★ 1 35 0.0% 7 18
Lash Love Med Spa Open Website Open GBP 15 5 ★ 1 4 0.0% 9 20
Beauty Tox Medical Spa No Website Open GBP 66 4.9 ★ 1 16 0.0% 1 7
Serendipity Spa Open Website Open GBP 34 4.8 ★ 4 12 66.7% 7 18
Liore Aesthetics & Wellness LLC Open Website Open GBP 40 5 ★ 3 13 76.9% 9 20

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