Industry Analysis Report

Optometrist • Troy Michigan

Total Businesses

23 analyzed in detail

Categories

12 different business types

Services

80 unique service offerings

Top Service

21.7% Contact Lenses

Avg Rating

4.6 ★ average

Total Reviews

8,020 across all businesses
Top 10 Most Common Services
#1
Contact Lenses
5 businesses (21.7%)
#2
Eyeglasses
5 businesses (21.7%)
#3
Sunglasses
4 businesses (17.4%)
#4
Eye Exam
3 businesses (13.0%)
#5
Cataract Evaluations
3 businesses (13.0%)
#6
Diabetic Eye Exams
3 businesses (13.0%)
#7
Prescription Eyeglasses
2 businesses (8.7%)
#8
AI Glasses
2 businesses (8.7%)
#9
Eye Exams
2 businesses (8.7%)
#10
Comprehensive Eye Exams
2 businesses (8.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the optometrist industry in Troy Michigan. With 80 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 80 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Henry Ford OptimEyes Super Vision Center - Troy Open Website Open GBP 2722 4.6 ★ 2 0 0% 9 19
Doctors of Optometry - Oakland Mall (outlot) Open Website Open GBP 409 4.9 ★ 2 0 0% 9 19
Dr. Madeleine Seidel, Optometrist, and Associates - Troy Open Website Open GBP 162 4.8 ★ 2 0 0% 17 19
LensCrafters Open Website Open GBP 895 4.7 ★ 2 5 100.0% 9 19
Doctors of Optometry - Somerset Collection North Open Website Open GBP 110 4.9 ★ 2 0 0% 13 18
Oakland Ophthalmic Surgery Open Website Open GBP 129 4.9 ★ 4 0 0% 11 19
Warby Parker Somerset Open Website Open GBP 280 4.6 ★ 4 0 0% 13 18
Golden Gate Optical Center No Website Open GBP 372 4.7 ★ 1 0 0% 7 18
Somerset Ophthalmology Open Website Open GBP 72 3.9 ★ 10 0 0% 14 18
LensCrafters Open Website Open GBP 288 4.4 ★ 2 5 100.0% 9 19
Pearle Vision Open Website Open GBP 107 4.4 ★ 5 4 0.0% 17 19
Visionworks Open Website Open GBP 167 4.1 ★ 5 23 100.0% 0 1
Optica Open Website Open GBP 118 4.7 ★ 2 0 0% 13 18
Doctors of Optometry - Macy's - Somerset Open Website Open GBP 63 4.9 ★ 2 0 0% 13 18
Target Optical Doctors of Optometry - Troy Open Website Open GBP 35 4.8 ★ 2 0 0% 10 19
House of Optical Open Website Open GBP 261 4.6 ★ 5 16 0.0% 16 19
Laser Eye Institute Open Website Open GBP 617 4.9 ★ 5 8 100.0% 18 19
LensCrafters at Macy's Open Website Open GBP 82 4.9 ★ 2 3 100.0% 13 18
Kresge Eye Institute Troy Open Website Open GBP 14 3.4 ★ 4 0 0% 9 19
SVS Vision Optical Centers Open Website Open GBP 266 4.5 ★ 4 0 0% 13 18
Birmingham Vision Care, now part of MyEyeDr. Open Website Open GBP 351 4.7 ★ 2 10 100.0% 1 2
Birmingham Vision Care, now part of MyEyeDr. Open Website Open GBP 351 4.7 ★ 2 10 100.0% 1 2
Michigan Eye Consultants Open Website Open GBP 149 4.8 ★ 1 26 96.2% 3 9

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