Industry Analysis Report

Optometrist • Ann Arbor Michigan

Total Businesses

24 analyzed in detail

Categories

11 different business types

Services

59 unique service offerings

Top Service

12.5% Eye Exam

Avg Rating

4.5 ★ average

Total Reviews

5,233 across all businesses
Top 10 Most Common Services
#1
Eye Exam
3 businesses (12.5%)
#2
Contact Lenses
2 businesses (8.3%)
#3
Dry Eye Treatment
2 businesses (8.3%)
#4
Ortho-K
2 businesses (8.3%)
#5
Contact Lens Exams
2 businesses (8.3%)
#6
Prescription Eyeglasses
1 businesses (4.2%)
#7
Sunglasses
1 businesses (4.2%)
#8
AI Glasses
1 businesses (4.2%)
#9
Comprehensive Eye Exam
1 businesses (4.2%)
#10
Pediatric Eye Exam
1 businesses (4.2%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the optometrist industry in Ann Arbor Michigan. With 59 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 59 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Clarkson Eyecare Open Website Open GBP 334 4.3 ★ 5 1 100.0% 17 21
Ann Arbor Optometry Open Website Open GBP 35 4.2 ★ 1 0 0% 13 21
Takahashi Eye Care/Ann Arbor Vision Care Open Website Open GBP 151 4.9 ★ 3 0 0% 14 20
Doctors of Optometry - Briarwood Mall Open Website Open GBP 432 4.9 ★ 2 0 0% 12 20
LensCrafters Open Website Open GBP 462 4.7 ★ 2 5 100.0% 12 20
Clarkson Eyecare Open Website Open GBP 178 4.4 ★ 5 1 100.0% 17 21
Stadium Opticians Open Website Open GBP 150 4.7 ★ 1 17 100.0% 10 21
Specialty Eye Institute Open Website Open GBP 274 4.7 ★ 5 3 100.0% 15 22
SEE Eyewear Open Website Open GBP 108 4.7 ★ 4 1 100.0% 18 22
Dr. Steven Lutz & Associates Open Website Open GBP 119 4.5 ★ 5 11 0.0% 16 21
Visionworks Washtenaw Commons Open Website Open GBP 176 4.2 ★ 5 23 100.0% 5 20
Warby Parker Pencil Room Open Website Open GBP 225 4.7 ★ 4 0 0% 17 21
Pearle Vision Open Website Open GBP 319 4.4 ★ 5 0 0% 12 21
West Arbor Eyecare Open Website Open GBP 83 4.9 ★ 4 0 0% 2 7
SVS Vision Optical Centers Open Website Open GBP 368 4.6 ★ 4 0 0% 11 19
Dr. Matthew Pierson, Optometrist, and Associates - Briarwood Mall Open Website Open GBP 159 4.9 ★ 2 0 0% 12 21
W.K. Kellogg Eye Center Open Website Open GBP 301 3.4 ★ 2 0 0% 12 22
America's Best Contacts & Eyeglasses Open Website Open GBP 305 4 ★ 6 0 0% 11 19
Kellogg Eye Center Optical Shop Open Website Open GBP 29 3.9 ★ 1 0 0% 12 22
America's Best Contacts & Eyeglasses Open Website Open GBP 89 4.6 ★ 6 0 0% 11 19
Rx Optical, a MyEyeDr. Company Open Website Open GBP 74 4.2 ★ 3 0 0% 12 22
All Eyes Optometry Open Website Open GBP 24 5 ★ 1 0 0% 1 9
Ann Arbor Clinic Open Website Open GBP 5 4.2 ★ 5 0 0% 17 21
Huron Ophthalmology Open Website Open GBP 833 4.8 ★ 4 3 0.0% 3 12

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