Industry Analysis Report

Nail Salon • Troy Michigan

Total Businesses

24 analyzed in detail

Categories

7 different business types

Services

237 unique service offerings

Top Service

100.0% Pedicure

Avg Rating

4.5 ★ average

Total Reviews

7,429 across all businesses
Top 10 Most Common Services
#1
Pedicure
24 businesses (100.0%)
#2
Manicure
23 businesses (95.8%)
#3
Acrylic nails
20 businesses (83.3%)
#4
Nail art
19 businesses (79.2%)
#5
Dip powder
18 businesses (75.0%)
#6
Gel manicures
17 businesses (70.8%)
#7
Waxing
15 businesses (62.5%)
#8
Nail designs
13 businesses (54.2%)
#9
Nail polish changes
12 businesses (50.0%)
#10
Foot massages
10 businesses (41.7%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the nail salon industry in Troy Michigan. With 237 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 237 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
LV Nails & Spa Open Website Open GBP 69 5 ★ 1 0 0% 14 22
CoCo Nails & Spa No Website Open GBP 368 4.6 ★ 2 17 0.0% 12 21
Mimi's Nails And Spa Open Website Open GBP 229 4.8 ★ 1 16 0.0% 17 23
La Vie Nails & Spa No Website Open GBP 187 4.6 ★ 1 7 0.0% 14 22
Blossom Nails & Spa Open Website Open GBP 144 4.6 ★ 2 36 0.0% 14 22
My Nails and Spa No Website Open GBP 81 4.8 ★ 1 9 0.0% 14 23
Troy Nails & Spa Open Website Open GBP 305 4.3 ★ 1 19 0.0% 15 22
BB Nails and Spa Open Website Open GBP 334 4.7 ★ 1 45 33.3% 6 14
The Nail Bar & Spa of Troy No Website Open GBP 100 4.7 ★ 1 6 0.0% 11 16
Happy Nails Open Website Open GBP 778 4.7 ★ 1 36 0.0% 14 23
Poshe Nail Salon Open Website Open GBP 547 4.5 ★ 2 49 0.0% 11 19
Somerset Nails & Spa Open Website Open GBP 452 4.2 ★ 2 31 0.0% 10 18
Exclusive Nails & Spa Open Website Open GBP 1294 4.9 ★ 1 58 0.0% 10 19
Lulu Nails Spa Open Website Open GBP 161 4.6 ★ 1 20 0.0% 10 17
Top Nails & Spa - 10% OFF on First Visit No Website Open GBP 165 4.4 ★ 2 10 0.0% 16 23
Eco Nails Open Website Open GBP 234 4.5 ★ 1 34 0.0% 10 20
Bloomfield Nails and Spa of Troy Open Website Open GBP 271 4 ★ 5 31 0.0% 15 23
New Day Nails & Spa Open Website Open GBP 164 4.3 ★ 1 16 0.0% 10 19
Jolie Touch Nails & Spa Open Website Open GBP 255 4.5 ★ 1 19 84.2% 9 15
Future Nails Open Website Open GBP 217 4 ★ 1 8 0.0% 8 19
Eco Nails Open Website Open GBP 198 4.5 ★ 1 34 0.0% 10 20
InStyle Nail Lounge No Website Open GBP 113 4.3 ★ 1 21 0.0% 17 23
ESSENTIAL NAIL BAR Open Website Open GBP 410 4.8 ★ 1 23 0.0% 6 13
Luxury nails Open Website Open GBP 353 4.7 ★ 1 12 0.0% 9 18

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