Industry Analysis Report

Nail Salon • Boston Massachusetts

Generated on May 07, 2026

Total Businesses

24 analyzed in detail

Categories

30 different business types

Services

373 unique service offerings

Top Service

95.8% Manicure

Avg Rating

4.5 ★ average

Total Reviews

9,301 across all businesses
Top 10 Most Common Services
#1
Manicure
23 businesses (95.8%)
#2
Pedicure
21 businesses (87.5%)
#3
Gel manicures
20 businesses (83.3%)
#4
Nail art
19 businesses (79.2%)
#5
Waxing
19 businesses (79.2%)
#6
Dip powder
18 businesses (75.0%)
#7
Acrylic nails
17 businesses (70.8%)
#8
Nail designs
16 businesses (66.7%)
#9
Nail extensions
15 businesses (62.5%)
#10
Nail repair
14 businesses (58.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the nail salon industry in Boston Massachusetts. With 373 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 373 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Target Open Website Open GBP 1644 4.2 ★ 10 0 0% 19 21
Nail'd It Southie Open Website Open GBP 415 4.5 ★ 5 25 0.0% 18 22
La Belle Nail Salon & Spa Open Website Open GBP 563 4.5 ★ 4 73 0.0% 20 22
Mysa Nail Bar Open Website Open GBP 383 4.9 ★ 2 15 0.0% 18 22
She She Beauty-Nail & Lash Studio Open Website Open GBP 234 4.9 ★ 2 19 0.0% 20 22
Town Nails and Spa Open Website Open GBP 487 4.7 ★ 2 102 0.0% 20 22
Treasured Hand Nails & Beauty Salon Open Website Open GBP 634 4.5 ★ 3 54 9.3% 21 22
DOWNTOWN NAILS & SPA LLC Open Website Open GBP 335 4.3 ★ 1 16 0.0% 19 22
Venus Nails, Lashes & Spa Open Website Open GBP 434 4.5 ★ 5 21 95.2% 21 22
Boston's Nails & Spa Open Website Open GBP 853 4.3 ★ 3 25 0.0% 21 22
The Best Nails Boston Open Website Open GBP 279 3.8 ★ 1 58 0.0% 20 22
PS Nails & Spa Boston Open Website Open GBP 229 4.4 ★ 1 51 0.0% 21 22
South Street Nails & Spa No Website Open GBP 122 4.1 ★ 2 2 0.0% 19 22
CiCi Nails Spa - Boston Open Website Open GBP 24 5 ★ 1 35 0.0% 19 22
Teke's Nails Open Website Open GBP 105 4.3 ★ 1 55 0.0% 20 22
Superstar Nails Open Website Open GBP 180 4.8 ★ 1 29 0.0% 3 19
Pastel Nail Studio Open Website Open GBP 483 4.8 ★ 6 37 0.0% 20 22
My Nail Salon Open Website Open GBP 341 4.2 ★ 1 13 0.0% 21 22
Miss Rainbow Nails Lounge Open Website Open GBP 147 4.7 ★ 1 15 0.0% 7 22
Pink Beauty Nail Open Website Open GBP 13 5 ★ 4 19 0.0% 19 22
Waterfront Nails Spa No Website Open GBP 56 4.4 ★ 1 31 0.0% 20 22
Dluxe Nail Bar West Open Website Open GBP 594 4.5 ★ 1 20 0.0% 19 22
CVS Open Website Open GBP 105 3 ★ 8 0 0% 0 2
Shape Nail Lab in Boston Open Website Open GBP 641 4.9 ★ 1 23 0.0% 11 22

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