Industry Analysis Report

Insurance Agency • Iowa City Iowa

Total Businesses

24 analyzed in detail

Categories

14 different business types

Services

271 unique service offerings

Top Service

37.5% Auto insurance

Avg Rating

4.4 ★ average

Total Reviews

2,232 across all businesses
Top 10 Most Common Services
#1
Auto insurance
9 businesses (37.5%)
#2
Business Insurance
7 businesses (29.2%)
#3
Homeowners insurance
6 businesses (25.0%)
#4
Commercial insurance
6 businesses (25.0%)
#5
Life insurance
6 businesses (25.0%)
#6
General liability insurance
5 businesses (20.8%)
#7
Life Insurance
5 businesses (20.8%)
#8
Property insurance
5 businesses (20.8%)
#9
Car Insurance
4 businesses (16.7%)
#10
Auto Insurance
4 businesses (16.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the insurance agency industry in Iowa City Iowa. With 271 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 271 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Chad Burtch - State Farm Insurance Agent Open Website Open GBP 1448 4.9 ★ 5 34 58.8% 21 22
Emporium Insurance Agency, LLC Open Website Open GBP 3 5 ★ 6 25 0.0% 21 23
Relion Insurance Solutions Open Website Open GBP 45 4.6 ★ 10 71 0.0% 12 22
Gaffey Insurance Open Website Open GBP 33 2.8 ★ 1 27 0.0% 16 22
Carolina Espinoza - State Farm Insurance Agent Open Website Open GBP 280 4.9 ★ 5 11 54.5% 16 22
The Jordan Agency: Allstate Insurance Open Website Open GBP 48 4.6 ★ 7 26 100.0% 21 23
Andrew Pelzer American Family Insurance Open Website Open GBP 30 4.9 ★ 1 0 0% 11 21
John Raley American Family Insurance Open Website Open GBP 22 4.9 ★ 6 12 0.0% 21 23
AutoPro Insurance IA No Website Open GBP 5 5 ★ 2 0 0% 21 23
Nanci Kohl - State Farm Insurance Agent Open Website Open GBP 50 4.7 ★ 5 3 100.0% 18 23
CPS Insurance office Open Website Open GBP 1 5 ★ 1 4 0.0% 20 23
Farmers Insurance - Jeffrey Ruhlow Open Website Open GBP 21 5 ★ 5 2 100.0% 18 23
Joshua Boyce American Family Insurance Open Website Open GBP 14 5 ★ 1 4 0.0% 19 22
Farmers Insurance - Donald Becker Open Website Open GBP 4 3 ★ 5 2 100.0% 18 23
Boyd Murray - State Farm Insurance Agent Open Website Open GBP 13 4.2 ★ 5 3 100.0% 18 22
Farmers Insurance - Joseph Roza Open Website Open GBP 42 5 ★ 5 2 100.0% 0 14
Gary McIntire - State Farm Insurance Agent Open Website Open GBP 10 3.8 ★ 5 2 50.0% 18 22
AAA Iowa City Open Website Open GBP 66 3.9 ★ 1 18 0.0% 15 20
Daniel Rodriguez - Farm Bureau Financial Services Open Website Open GBP 25 5 ★ 1 39 0.0% 12 21
Marsh Open Website Open GBP 1 5 ★ 1 18 0.0% 9 19
Farm Bureau Financial Services Open Website Open GBP 7 4.4 ★ 7 41 0.0% 15 23
Ag Risk Crop Insurance LLC Open Website Open GBP 1 4 ★ 1 9 11.1% 18 22
Hawkeye Settlement Services Open Website Open GBP 56 4.3 ★ 1 12 0.0% 18 23
Aetna in Iowa City Open Website Open GBP 7 2.1 ★ 1 9 0.0% 22 23

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