Industry Analysis Report

Plastic Surgery • Iowa City Iowa

Generated on May 07, 2026

Total Businesses

24 analyzed in detail

Categories

15 different business types

Services

196 unique service offerings

Top Service

16.7% Breast Reduction

Avg Rating

4.8 ★ average

Total Reviews

3,758 across all businesses
Top 10 Most Common Services
#1
Breast Reduction
4 businesses (16.7%)
#2
Facelift
3 businesses (12.5%)
#3
Liposuction
3 businesses (12.5%)
#4
Medical Weight Loss
2 businesses (8.3%)
#5
Filler
2 businesses (8.3%)
#6
Hormone Replacement Therapy
2 businesses (8.3%)
#7
Body Contouring
2 businesses (8.3%)
#8
Dermatologic Surgery
2 businesses (8.3%)
#9
Arm Lift
2 businesses (8.3%)
#10
Botox
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the plastic surgery industry in Iowa City Iowa. With 196 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 196 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Iowa City Plastic Surgery Open Website Open GBP 1 5 ★ 1 0 0% 12 14
Surgical Services Open Website Open GBP 30 4.9 ★ 3 0 0% 13 14
Scott Owen, MD Open Website Open GBP 25 4.7 ★ 3 0 0% 11 14
The ReCenter Open Website Open GBP 198 5 ★ 5 12 0.0% 12 14
Iowa Breast Reduction Open Website Open GBP 1 5 ★ 1 1 0.0% 12 14
Dr. Mark Fisher No Website Open GBP 1 5 ★ 3 0 0% 11 14
Dr. Marc A. Polacco Open Website Open GBP 30 4.9 ★ 1 0 0% 1 8
Dr. Stephanie M. Fischer, MD Open Website Open GBP 1 5 ★ 1 0 0% 11 14
Iowa City Ambulatory Surgical Center Open Website Open GBP 35 4.9 ★ 1 0 0% 3 13
Infinity Skin Care Open Website Open GBP 307 4.8 ★ 2 44 0.0% 12 14
Epiphany Dermatology Open Website Open GBP 696 4.9 ★ 2 0 0% 12 14
Erica Colleran, MD, FAAD Open Website Open GBP 519 5 ★ 2 0 0% 3 7
Epiphany Dermatology Open Website Open GBP 308 4.9 ★ 1 20 0.0% 12 14
Dr. David Jerkins, MD - PCI Plastic & Reconstructive Surgery Open Website Open GBP 45 4.9 ★ 4 15 46.7% 0 0
Des Moines Plastic Surgery Open Website Open GBP 311 4.7 ★ 4 34 0.0% 1 2
MercyOne Genesis Plastic Surgery Open Website Open GBP 108 4.6 ★ 6 9 0.0% 0 0
Koch & Carlisle Plastic Surgery & Spa Open Website Open GBP 588 4.9 ★ 2 75 97.3% 1 2
Rene F. Recinos, M.D.,PhD Open Website Open GBP 32 4.7 ★ 2 4 100.0% 0 0
Rick A Shelman, MD Open Website Open GBP 3 5 ★ 1 0 0% 13 14
CUTIS MED SPA LLC Open Website Open GBP 9 5 ★ 1 6 0.0% 11 15
Avalon Plastic Surgery Center Open Website Open GBP 2 5 ★ 1 0 0% 0 0
Bryan Folkers, DO, FACOS Open Website Open GBP 59 4.9 ★ 2 0 0% 0 0
Heartland Plastic & Reconstructive Surgery, P.C. Open Website Open GBP 38 3.8 ★ 6 1 0.0% 0 2
Forefront Dermatology Coralville Open Website Open GBP 411 4.7 ★ 1 0 0% 7 13

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