Industry Analysis Report

Counselor • Iowa City Iowa

Generated on May 08, 2026

Total Businesses

25 analyzed in detail

Categories

17 different business types

Services

37 unique service offerings

Top Service

12.0% Couples Counseling

Avg Rating

4.5 ★ average

Total Reviews

300 across all businesses
Top 10 Most Common Services
#1
Couples Counseling
3 businesses (12.0%)
#2
Individual Therapy
1 businesses (4.0%)
#3
Couple/Family Therapy
1 businesses (4.0%)
#4
Extra-Marital Affairs
1 businesses (4.0%)
#5
Anger Management
1 businesses (4.0%)
#6
Work, Stress And Life Balance
1 businesses (4.0%)
#7
Dialectical behavioral therapy (DBT)
1 businesses (4.0%)
#8
Jungian-Orientated Therapy
1 businesses (4.0%)
#9
LGBTQIA issues
1 businesses (4.0%)
#10
Marriage & Couples Counseling
1 businesses (4.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the counselor industry in Iowa City Iowa. With 37 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 37 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Counseling Center Of Iowa City Open Website Open GBP 15 3.9 ★ 4 5 0.0% 8 21
Rein Center Open Website Open GBP 88 4.6 ★ 6 0 0% 14 22
Counseling and Health Center Open Website Open GBP 3 3.7 ★ 4 7 0.0% 21 24
Thriveworks Counseling & Therapy Iowa City Open Website Open GBP 8 4.4 ★ 8 0 0% 19 24
Wolfleg Counseling No Website Open GBP 7 4.3 ★ 4 0 0% 8 21
Green Counseling Services, PLLC Open Website Open GBP 43 4.6 ★ 1 0 0% 4 18
Thomas & Associates Counseling & Consulting Open Website Open GBP 14 4.7 ★ 1 10 0.0% 21 24
College Street Counseling Open Website Open GBP 2 5 ★ 1 0 0% 22 24
Tyler J Jensen Psychotherapy LLC Open Website Open GBP 14 5 ★ 3 7 42.9% 18 24
Claire E. Licht, LMHC Open Website Open GBP 1 5 ★ 1 0 0% 21 24
Crow City Counseling Open Website Open GBP 3 5 ★ 1 0 0% 20 24
Sagent Behavioral Health - Iowa City Open Website Open GBP 81 3.3 ★ 6 0 0% 14 22
New Path Counseling Open Website Open GBP 2 3 0.0% 21 24
Creating Connections Counseling Open Website Open GBP 2 5 ★ 1 0 0% 21 24
New Leaf Counseling, PLLC Open Website Open GBP 8 3.6 ★ 4 1 0.0% 7 22
The Inspired Mind - Counseling Services Open Website Open GBP 1 0 0% 22 24
Chase Denison Counseling Open Website Open GBP 1 0 0% 22 24
Covenant Family Solutions - Iowa City Clinic Open Website Open GBP 2 3 ★ 1 0 0% 16 21
Falon E. Hooks, MA, LMFT Open Website Open GBP 4 4.3 ★ 1 3 0.0% 22 24
Akbay Mental Health Counseling Services, PLC Open Website Open GBP 1 5 ★ 2 0 0% 20 24
Keys To Living Open Website Open GBP 1 0 0% 16 23
Keys To Living Open Website Open GBP 1 0 0% 16 23
Women's Wellness and Counseling Service Open Website Open GBP 1 5 ★ 1 0 0% 20 24
Goosetown Psychotherapy Open Website Open GBP 2 5 ★ 1 1 0.0% 21 24
Towards Healing Couples Counseling Open Website Open GBP 1 5 ★ 3 2 0.0% 18 23

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