Industry Analysis Report

Flooring Contractor • Des Moines Iowa

Total Businesses

22 analyzed in detail

Categories

25 different business types

Services

263 unique service offerings

Top Service

27.3% Install flooring

Avg Rating

4.9 ★ average

Total Reviews

2,896 across all businesses
Top 10 Most Common Services
#1
Install flooring
6 businesses (27.3%)
#2
New Flooring
5 businesses (22.7%)
#3
Repair flooring
5 businesses (22.7%)
#4
Hardwood Flooring
4 businesses (18.2%)
#5
Vinyl Flooring
4 businesses (18.2%)
#6
Tile work replacement
4 businesses (18.2%)
#7
Tile Flooring
3 businesses (13.6%)
#8
Wood Flooring
3 businesses (13.6%)
#9
Floor refinishing
3 businesses (13.6%)
#10
Tile work installation
3 businesses (13.6%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 22 businesses reveals critical competitive intelligence for the flooring contractor industry in Des Moines Iowa. With 263 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 263 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Floors 4 Iowa LLC Open Website Open GBP 78 5 ★ 6 0 0% 1 2
Lumber Liquidators Open Website Open GBP 106 4.2 ★ 2 0 0% 6 11
The Flooring Guys Open Website Open GBP 610 4.9 ★ 2 31 0.0% 5 11
Bryan Flooring Open Website Open GBP 147 5 ★ 1 0 0% 1 7
Louie's Floor Covering, Inc. Open Website Open GBP 82 4.5 ★ 1 5 0.0% 3 9
Floors Direct Open Website Open GBP 279 4.9 ★ 7 0 0% 6 10
Unique Floors Open Website Open GBP 33 4.9 ★ 7 10 20.0% 2 3
Des Moines Carpet and Flooring Open Website Open GBP 2 5 ★ 6 0 0% 5 13
Barnum Quality Hardwood Floors Open Website Open GBP 87 4.9 ★ 1 65 0.0% 7 11
Flooring America - Clive Open Website Open GBP 683 4.9 ★ 10 6 16.7% 6 11
Green Family Flooring Open Website Open GBP 30 4.9 ★ 5 1 0.0% 6 13
Floor & Decor Open Website Open GBP 230 4.6 ★ 4 0 0% 6 11
Des Moines Flooring Installation Open Website Open GBP 3 5 ★ 2 57 0.0% 7 13
Choice Floors Des Moines Open Website Open GBP 23 5 ★ 7 4 0.0% 9 13
Iowa Floor Covering Open Website Open GBP 47 4.9 ★ 1 28 0.0% 0 0
MB Flooring Inc Open Website Open GBP 16 5 ★ 2 17 0.0% 6 14
Floor Coverings International Northwest Des Moines Open Website Open GBP 131 5 ★ 8 8 100.0% 2 2
Central Iowa Hardwood Floors No Website Open GBP 4 5 ★ 2 0 0% 3 3
Flooring Solutions Open Website Open GBP 34 5 ★ 9 34 2.9% 2 7
Totti Tile Installation LLC Open Website Open GBP 230 5 ★ 6 21 0.0% 0 0
ProSource of Des Moines Open Website Open GBP 32 4.7 ★ 10 0 0% 4 9
Scott's Flooring LLC No Website Open GBP 9 5 ★ 1 25 0.0% 3 3

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