Industry Analysis Report

Beauty Salon • Roswell New Mexico

Total Businesses

24 analyzed in detail

Categories

17 different business types

Services

254 unique service offerings

Top Service

45.8% Hairstyling

Avg Rating

4.7 ★ average

Total Reviews

2,058 across all businesses
Top 10 Most Common Services
#1
Hairstyling
11 businesses (45.8%)
#2
Hair coloring
7 businesses (29.2%)
#3
Haircut
6 businesses (25.0%)
#4
Manicure
6 businesses (25.0%)
#5
Balayage
5 businesses (20.8%)
#6
Waxing
5 businesses (20.8%)
#7
Body waxing
4 businesses (16.7%)
#8
Shampoo & conditioning
4 businesses (16.7%)
#9
Bang trim
4 businesses (16.7%)
#10
Hair highlighting
4 businesses (16.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Roswell New Mexico. With 254 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 254 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
LuLu Salon & Day Spa Open Website Open GBP 412 4.8 ★ 9 16 0.0% 18 23
Great Looks No Website Open GBP 48 4.8 ★ 10 0 0% 19 23
Beautique Salon No Website Open GBP 32 4.8 ★ 1 0 0% 21 23
Roswell Hair Guru Open Website Open GBP 115 4.9 ★ 2 10 30.0% 19 23
Pure Essence Aveda Open Website Open GBP 59 4.7 ★ 2 70 0.0% 18 23
Divinity Salon No Website Open GBP 39 5 ★ 1 9 0.0% 21 23
Get Teased Salon No Website Open GBP 31 4.7 ★ 2 2 0.0% 21 23
Rumors Beauty Salon No Website Open GBP 16 4.1 ★ 1 0 0% 16 23
Above & Beyond Beauty Salon No Website Open GBP 8 5 ★ 1 0 0% 21 23
Supercuts Open Website Open GBP 402 4.6 ★ 5 124 0.0% 6 22
Town & Country Beauty Salon No Website Open GBP 11 4 ★ 1 0 0% 19 23
Hair & Lash Studio No Website Open GBP 3 5 ★ 1 0 0% 21 23
Top Notch Salon No Website Open GBP 1 5 ★ 1 0 0% 21 23
Deborah's Style Studio No Website Open GBP 8 5 ★ 1 0 0% 21 23
Upper Edge Day Spa & Salon No Website Open GBP 1 5 ★ 1 7 0.0% 21 23
The New You Salon No Website Open GBP 9 4.6 ★ 1 1 0.0% 21 23
Cost Cutters Open Website Open GBP 528 4.4 ★ 4 33 0.0% 21 23
Just Cuts No Website Open GBP 82 4.4 ★ 1 0 0% 16 21
Alien Aesthetics No Website Open GBP 8 5 ★ 1 4 0.0% 21 23
GlamcitaBeauty Open Website Open GBP 1 5 ★ 5 12 0.0% 21 23
GlamcitaBeauty Open Website Open GBP 1 5 ★ 5 12 0.0% 21 23
Cuts Unlimited No Website Open GBP 3 5 ★ 1 0 0% 21 23
Lily Nail & Spa Open Website Open GBP 201 3.3 ★ 2 36 0.0% 6 22
Mesa Salon No Website Open GBP 39 4.4 ★ 1 0 0% 21 23

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