Industry Analysis Report

Nail Salon • University City Missouri

Total Businesses

23 analyzed in detail

Categories

7 different business types

Services

349 unique service offerings

Top Service

91.3% Pedicure

Avg Rating

4.3 ★ average

Total Reviews

8,443 across all businesses
Top 10 Most Common Services
#1
Pedicure
21 businesses (91.3%)
#2
Manicure
20 businesses (87.0%)
#3
Acrylic nails
18 businesses (78.3%)
#4
Gel manicures
15 businesses (65.2%)
#5
Nail art
14 businesses (60.9%)
#6
Waxing
14 businesses (60.9%)
#7
Dip powder
12 businesses (52.2%)
#8
Nail polish changes
9 businesses (39.1%)
#9
Nail designs
9 businesses (39.1%)
#10
Nail cut & filing
8 businesses (34.8%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the nail salon industry in University City Missouri. With 349 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 349 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
AQ Nail Spa University Open Website Open GBP 185 4.8 ★ 1 9 0.0% 13 20
RIC Nails & Spa Open Website Open GBP 356 4.4 ★ 1 25 0.0% 18 20
Nail Spa No Website Open GBP 161 4 ★ 1 3 0.0% 16 20
AQ NAIL SPA- CLAYTON Open Website Open GBP 1074 4.7 ★ 1 29 0.0% 18 21
Top Nail Open Website Open GBP 71 4.4 ★ 1 2 100.0% 13 21
Clayton Nail Spa on Maryland Open Website Open GBP 196 4.3 ★ 1 16 0.0% 16 22
Spa Mani and Pedi Open Website Open GBP 77 4.5 ★ 2 35 0.0% 17 21
Olivia & Oliver Nail Lounge (at Clayton Rd) Open Website Open GBP 801 4.2 ★ 2 100 0.0% 17 20
Central West End Nails & Spa Open Website Open GBP 980 4.6 ★ 1 18 0.0% 4 18
T Nail Spa Open Website Open GBP 459 4.8 ★ 1 0 0% 4 18
Lucy Lee Open Website Open GBP 213 4.2 ★ 1 0 0% 17 21
AQ NAIL SPA - CREVE COEUR Open Website Open GBP 654 4.3 ★ 3 34 0.0% 0 5
Ladue Nails & Spa Open Website Open GBP 90 4.3 ★ 1 31 0.0% 16 22
Ladue Nails & Spa Open Website Open GBP 248 3.3 ★ 1 17 0.0% 16 22
Nail Art Open Website Open GBP 580 4.4 ★ 1 11 0.0% 6 19
Platinum Nails & Spa No Website Open GBP 106 3.7 ★ 1 35 0.0% 17 20
Clayton Nail Spa Open Website Open GBP 462 4.2 ★ 1 5 0.0% 16 21
Olivia & Oliver Nail Lounge (at Brentwood) Open Website Open GBP 764 4.6 ★ 2 53 0.0% 14 21
SHE Nail & Beauty Bar Lounge Open Website Open GBP 14 4.8 ★ 4 3 0.0% 9 20
Ladue Nail Lounge Open Website Open GBP 52 4.7 ★ 1 2 0.0% 0 15
Maplewood Nails & Spa No Website Open GBP 453 4.3 ★ 1 14 0.0% 9 20
Polish Room STL Open Website Open GBP 171 4.2 ★ 1 50 0.0% 16 21
Nails Lab STL Open Website Open GBP 276 4.2 ★ 1 121 14.9% 14 21

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