Insurance Agency • University City Missouri
Generated on May 08, 2026
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the insurance agency industry in University City Missouri. With 559 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 559 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| R T Thomas Insurance, LLC | Open Website | Open GBP | 218 | 5 | 18 | 0.0% | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | — | — | — | 11 | 14 | |
| Globe Life American Income Division: Turnquist Buckley Organization | Open Website | Open GBP | 321 | 2 | 7 | 100.0% | — | — | — | — | — | — | — | — | — | — | 12 | 15 | |
| POWERS Insurance and Risk Management | Open Website | Open GBP | 459 | 1 | 170 | 0.6% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 5 | 17 | |
| Premier Insurance Service MO | No Website | Open GBP | 6 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 11 | 14 | |
| St. Louis Insurers Inc | Open Website | Open GBP | 20 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 8 | |
| Valley Insurance Agency Alliance LLC (VIAA) | Open Website | Open GBP | 149 | 3 | 19 | 0.0% | ✓ | ✓ | — | — | — | — | — | — | — | — | 5 | 18 | |
| Global Insurance Agency | Open Website | Open GBP | 109 | 1 | 7 | 0.0% | — | — | ✓ | — | — | — | — | — | — | — | 9 | 12 | |
| Kenneth Rice American Family Insurance | Open Website | Open GBP | 5 | 1 | 4 | 0.0% | — | — | — | — | ✓ | — | — | — | — | ✓ | 11 | 14 | |
| Freeway Insurance | Open Website | Open GBP | 423 | 6 | 27 | 100.0% | — | — | — | — | — | — | — | — | — | — | 10 | 14 | |
| American Family MO & IN Branches American Family Insurance | Open Website | Open GBP | 21 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 11 | 15 | |
| Liss Insurance Agency Inc. | Open Website | Open GBP | 18 | 6 | 42 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | ✓ | 10 | 15 | |
| Insurance Advisors of St. Louis | Open Website | Open GBP | 16 | 6 | 116 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | ✓ | ✓ | 4 | 8 | |
| All Type Insurance Services | No Website | Open GBP | 1 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 11 | 14 | |
| Renee Bolden American Family Insurance | Open Website | Open GBP | 19 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 13 | 14 | |
| UFirst Insurance Agency | Open Website | Open GBP | 30 | 1 | 20 | 0.0% | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | — | — | — | 3 | 7 | |
| Clayton Hanley Insurance Service Inc. | Open Website | Open GBP | 67 | 7 | 72 | 13.9% | ✓ | — | — | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 0 | 0 | |
| Rachel Williams - State Farm Insurance Agent | Open Website | Open GBP | 411 | 5 | 52 | 69.2% | ✓ | — | — | ✓ | ✓ | ✓ | ✓ | — | — | — | 10 | 15 | |
| Elevated Insurance Group | Open Website | Open GBP | 176 | 7 | 31 | 0.0% | ✓ | ✓ | — | ✓ | ✓ | — | — | — | — | — | 2 | 16 | |
| O'Connor Insurance | Open Website | Open GBP | 60 | 2 | 67 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 0 | 5 | |
| John A Smith - State Farm Insurance Agent | Open Website | Open GBP | 27 | 5 | 1 | 100.0% | — | — | — | — | — | — | ✓ | — | — | — | 9 | 14 | |
| Naeger Family Insurance Agencies | Open Website | Open GBP | 26 | 7 | 5 | 0.0% | — | — | — | — | — | — | — | — | — | — | 3 | 8 | |
| Norrell Insurance Agency | Open Website | Open GBP | 154 | 8 | 82 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 1 | 3 | |
| AABCO National Insurance Agency | Open Website | Open GBP | 38 | 5 | 23 | 0.0% | ✓ | ✓ | — | ✓ | — | — | ✓ | ✓ | ✓ | — | 4 | 9 | |
| Smart Insurance and Financial Services | Open Website | Open GBP | 21 | 7 | 42 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | — | 1 | 5 |