Industry Analysis Report

Insurance Agency • University City Missouri

Generated on May 08, 2026

Total Businesses

24 analyzed in detail

Categories

14 different business types

Services

559 unique service offerings

Top Service

50.0% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

2,795 across all businesses
Top 10 Most Common Services
#1
Auto insurance
12 businesses (50.0%)
#2
Commercial insurance
10 businesses (41.7%)
#3
General liability insurance
9 businesses (37.5%)
#4
Motorcycle insurance
9 businesses (37.5%)
#5
Life insurance
8 businesses (33.3%)
#6
Renters Insurance
8 businesses (33.3%)
#7
Homeowners Insurance
7 businesses (29.2%)
#8
Boat & watercraft insurance
7 businesses (29.2%)
#9
Property insurance
7 businesses (29.2%)
#10
Renter's insurance
7 businesses (29.2%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the insurance agency industry in University City Missouri. With 559 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 559 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
R T Thomas Insurance, LLC Open Website Open GBP 218 4.9 ★ 5 18 0.0% 11 14
Globe Life American Income Division: Turnquist Buckley Organization Open Website Open GBP 321 4.9 ★ 2 7 100.0% 12 15
POWERS Insurance and Risk Management Open Website Open GBP 459 5 ★ 1 170 0.6% 5 17
Premier Insurance Service MO No Website Open GBP 6 5 ★ 1 0 0% 11 14
St. Louis Insurers Inc Open Website Open GBP 20 4.5 ★ 1 0 0% 4 8
Valley Insurance Agency Alliance LLC (VIAA) Open Website Open GBP 149 5 ★ 3 19 0.0% 5 18
Global Insurance Agency Open Website Open GBP 109 4.6 ★ 1 7 0.0% 9 12
Kenneth Rice American Family Insurance Open Website Open GBP 5 4.2 ★ 1 4 0.0% 11 14
Freeway Insurance Open Website Open GBP 423 4.9 ★ 6 27 100.0% 10 14
American Family MO & IN Branches American Family Insurance Open Website Open GBP 21 4.7 ★ 1 0 0% 11 15
Liss Insurance Agency Inc. Open Website Open GBP 18 4.6 ★ 6 42 0.0% 10 15
Insurance Advisors of St. Louis Open Website Open GBP 16 4.5 ★ 6 116 0.0% 4 8
All Type Insurance Services No Website Open GBP 1 5 ★ 1 0 0% 11 14
Renee Bolden American Family Insurance Open Website Open GBP 19 3.2 ★ 1 0 0% 13 14
UFirst Insurance Agency Open Website Open GBP 30 5 ★ 1 20 0.0% 3 7
Clayton Hanley Insurance Service Inc. Open Website Open GBP 67 4.9 ★ 7 72 13.9% 0 0
Rachel Williams - State Farm Insurance Agent Open Website Open GBP 411 5 ★ 5 52 69.2% 10 15
Elevated Insurance Group Open Website Open GBP 176 4.9 ★ 7 31 0.0% 2 16
O'Connor Insurance Open Website Open GBP 60 4.5 ★ 2 67 0.0% 0 5
John A Smith - State Farm Insurance Agent Open Website Open GBP 27 3.7 ★ 5 1 100.0% 9 14
Naeger Family Insurance Agencies Open Website Open GBP 26 4.7 ★ 7 5 0.0% 3 8
Norrell Insurance Agency Open Website Open GBP 154 4.9 ★ 8 82 0.0% 1 3
AABCO National Insurance Agency Open Website Open GBP 38 4.4 ★ 5 23 0.0% 4 9
Smart Insurance and Financial Services Open Website Open GBP 21 4.7 ★ 7 42 0.0% 1 5

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