Industry Analysis Report

Swimming school • Washington DC

Generated on May 09, 2026

Total Businesses

23 analyzed in detail

Categories

12 different business types

Services

107 unique service offerings

Top Service

8.7% Private classes

Avg Rating

4.5 ★ average

Total Reviews

3,599 across all businesses
Top 10 Most Common Services
#1
Private classes
2 businesses (8.7%)
#2
Adult lessons
2 businesses (8.7%)
#3
Competition training
2 businesses (8.7%)
#4
Semi-private classes
2 businesses (8.7%)
#5
Swim Lessons For Children
2 businesses (8.7%)
#6
Swim School
2 businesses (8.7%)
#7
Toddler Swim Lessons
2 businesses (8.7%)
#8
Swimming lessons
1 businesses (4.3%)
#9
Swimming classes
1 businesses (4.3%)
#10
Learn to swim program
1 businesses (4.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the swimming school industry in Washington DC. With 107 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 107 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
British Swim School at Hyatt Place Washington DC/Georgetown/West End Open Website Open GBP 1 5 ★ 7 18 0.0% 8 18
SafeSplash Swim School - Friendship Heights Open Website Open GBP 47 4.5 ★ 1 0 0% 1 9
SafeSplash Swim School - Columbia Heights Open Website Open GBP 24 4.3 ★ 1 0 0% 10 17
Brookland Swim Academy Open Website Open GBP 1 5 ★ 1 0 0% 10 17
Washington-Liberty Aquatics Center Open Website Open GBP 204 4.5 ★ 1 0 0% 2 9
A1 Swimming Open Website Open GBP 43 4.8 ★ 1 4 100.0% 2 10
DC SWIMMING INSTRUCTOR/ PRIVATE MOBILE INSTRUCTOR Washington DC No Website Open GBP 3 5 ★ 4 5 0.0% 9 17
William H Rumsey Aquatic Center Open Website Open GBP 209 4.1 ★ 1 0 0% 8 12
Waterside Fitness & Swim Club Open Website Open GBP 52 4.4 ★ 1 3 0.0% 7 13
Wilson Aquatic Center Open Website Open GBP 332 4.3 ★ 2 0 0% 2 14
SwimBox Open Website Open GBP 110 4.8 ★ 2 57 0.0% 2 4
Dunbar Aquatic Center Open Website Open GBP 72 4.5 ★ 3 0 0% 10 15
Brookland Swim Academy Open Website Open GBP 8 3.1 ★ 1 0 0% 10 17
Takoma Aquatic Center Open Website Open GBP 312 4.5 ★ 1 0 0% 6 12
Goldfish Swim School - Alexandria Open Website Open GBP 207 4.6 ★ 6 15 100.0% 1 2
Long Bridge Aquatics & Fitness Center Open Website Open GBP 366 4.6 ★ 3 0 0% 5 13
WeAquatics Open Website Open GBP 2 5 ★ 4 0 0% 1 4
WeAquatics Open Website Open GBP 42 4.6 ★ 2 3 100.0% 1 4
Turkey Thicket Aquatic Facility No Website Open GBP 168 4.1 ★ 3 0 0% 8 14
Capital Splash Swim Academy Open Website Open GBP 1 0 0% 10 17
Big Blue Swim School Open Website Open GBP 355 4.7 ★ 5 9 0.0% 2 3
Turkey Thicket Recreation Center Open Website Open GBP 663 4.4 ★ 2 0 0% 8 14
Barry Farm Recreation Center Open Website Open GBP 378 4.5 ★ 1 0 0% 4 9

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