Industry Analysis Report

Beauty Salon • Lowell Massachusetts

Generated on May 06, 2026

Total Businesses

24 analyzed in detail

Categories

10 different business types

Services

207 unique service offerings

Top Service

75.0% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

2,108 across all businesses
Top 10 Most Common Services
#1
Hairstyling
18 businesses (75.0%)
#2
Haircut
17 businesses (70.8%)
#3
Manicure
11 businesses (45.8%)
#4
Pedicure
10 businesses (41.7%)
#5
Hair coloring
8 businesses (33.3%)
#6
Hair extensions
8 businesses (33.3%)
#7
Balayage
7 businesses (29.2%)
#8
Makeup services
7 businesses (29.2%)
#9
Body waxing
6 businesses (25.0%)
#10
Hair highlighting
6 businesses (25.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Lowell Massachusetts. With 207 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 207 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
EYEFUL Beauty Open Website Open GBP 391 4.9 ★ 5 52 0.0% 23 23
Jaqueline Beauty Salon No Website Open GBP 62 4.8 ★ 2 0 0% 23 23
Kim's Beauty Salon No Website Open GBP 89 4.9 ★ 2 5 0.0% 23 23
STUDIO LA PIU BELLA Open Website Open GBP 106 4.9 ★ 1 28 0.0% 23 23
Truc's Beauty Salon Open Website Open GBP 131 4.6 ★ 2 2 0.0% 23 23
Truc's Beauty Salon Open Website Open GBP 131 4.6 ★ 2 2 0.0% 23 23
TEAL Hair & Makeup Studio Open Website Open GBP 357 4.9 ★ 6 61 0.0% 22 23
L.A.C Natural Hairsalon No Website Open GBP 90 4.8 ★ 1 20 0.0% 23 23
Maria Bonita Hair Salon & Spa Open Website Open GBP 36 4.8 ★ 1 39 0.0% 23 23
Essential Salon No Website Open GBP 25 4.9 ★ 1 6 0.0% 23 23
Paula Beauty Salon Open Website Open GBP 38 4.9 ★ 1 3 0.0% 23 23
Michelle Hair & Nail Spa No Website Open GBP 113 4.9 ★ 4 14 0.0% 23 23
Trang Beauty Salon Open Website Open GBP 141 4.4 ★ 1 9 0.0% 23 23
Hair Solutions & Nails No Website Open GBP 51 4.9 ★ 1 0 0% 20 23
Fernanda Silva Hair stylist Open Website Open GBP 25 4.8 ★ 3 18 0.0% 23 23
Allura Salon & Spa Open Website Open GBP 29 4.7 ★ 1 30 0.0% 23 23
Salon Solutions No Website Open GBP 27 4.8 ★ 2 3 0.0% 23 23
Jireh Hair Salon Open Website Open GBP 32 4.9 ★ 1 12 8.3% 23 23
Anie Beauty Salon No Website Open GBP 20 4.6 ★ 1 0 0% 23 23
Bella Hair Salon No Website Open GBP 40 4.8 ★ 1 11 0.0% 23 23
Bella Hair Salon No Website Open GBP 40 4.8 ★ 1 11 0.0% 23 23
Caroline's Salon Touche No Website Open GBP 54 4.7 ★ 1 0 0% 23 23
Serendipity No Website Open GBP 52 5 ★ 1 7 0.0% 22 23
Simply Chic Beauty Salon No Website Open GBP 28 4.4 ★ 1 7 0.0% 22 23

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