Industry Analysis Report

Nail Salon • Brockton Massachusetts

Total Businesses

24 analyzed in detail

Categories

16 different business types

Services

74 unique service offerings

Top Service

87.5% Manicure

Avg Rating

4.0 ★ average

Total Reviews

3,616 across all businesses
Top 10 Most Common Services
#1
Manicure
21 businesses (87.5%)
#2
Pedicure
21 businesses (87.5%)
#3
Acrylic nails
15 businesses (62.5%)
#4
Gel manicures
14 businesses (58.3%)
#5
Nail art
10 businesses (41.7%)
#6
Dip powder
9 businesses (37.5%)
#7
Waxing
8 businesses (33.3%)
#8
Brazilian waxing
5 businesses (20.8%)
#9
Eyelash extensions
5 businesses (20.8%)
#10
Nail designs
5 businesses (20.8%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the nail salon industry in Brockton Massachusetts. With 74 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 74 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Le Nails Spa Brockton Open Website Open GBP 386 4.7 ★ 1 27 0.0% 18 23
Glamour Nails No Website Open GBP 479 4 ★ 1 12 0.0% 13 23
M&K Nails & Spa No Website Open GBP 236 4.1 ★ 1 17 0.0% 14 23
California Nails No Website Open GBP 413 4.4 ★ 1 8 0.0% 20 23
Jenny Nails & Spa Open Website Open GBP 82 4.4 ★ 1 27 0.0% 19 23
Nail Bar & Spa No Website Open GBP 153 3.8 ★ 1 6 0.0% 16 23
Lovely Nails Open Website Open GBP 146 4.1 ★ 1 7 0.0% 21 23
Nail Pro & Spa No Website Open GBP 97 3.9 ★ 1 3 0.0% 14 22
M-T Nails No Website Open GBP 110 4.4 ★ 2 15 0.0% 20 23
Sun Nails No Website Open GBP 122 4.2 ★ 1 9 0.0% 20 23
Top Nails No Website Open GBP 77 3.4 ★ 1 2 0.0% 22 23
Sister Nails & Spa No Website Open GBP 161 3.8 ★ 1 14 0.0% 15 23
Fashion Nails Open Website Open GBP 210 4.1 ★ 1 8 0.0% 14 22
Natural Nails No Website Open GBP 73 3.9 ★ 4 12 0.0% 16 23
Golden Nails No Website Open GBP 141 3.2 ★ 1 5 0.0% 16 23
Lisa Nails & Skin Care No Website Open GBP 99 3.6 ★ 1 4 0.0% 19 23
Lily nails spa No Website Open GBP 47 4 ★ 1 4 0.0% 19 23
TKnailzz & Beauty Bar (Appointments Only) No Website Open GBP 27 4.8 ★ 2 10 0.0% 23 23
Rose Nail Salon No Website Open GBP 132 3.7 ★ 1 2 0.0% 17 23
Pro Nails Spa 10% Off For services $50+ 15% Off Senior Citizens Open Website Open GBP 130 3.8 ★ 4 2 0.0% 15 23
CVS Open Website Open GBP 67 3.4 ★ 8 0 0% 14 22
CVS Open Website Open GBP 67 3.4 ★ 8 0 0% 14 22
Michelle's Nails service Open Website Open GBP 28 4.6 ★ 3 6 0.0% 11 23
Luxury Nails & Spa No Website Open GBP 133 4 ★ 1 7 0.0% 8 19

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