Industry Analysis Report

Insurance Agency • Rapid City South Dakota

Total Businesses

23 analyzed in detail

Categories

14 different business types

Services

440 unique service offerings

Top Service

47.8% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

2,099 across all businesses
Top 10 Most Common Services
#1
Auto insurance
11 businesses (47.8%)
#2
Life insurance
10 businesses (43.5%)
#3
Health insurance
9 businesses (39.1%)
#4
Commercial insurance
8 businesses (34.8%)
#5
General liability insurance
7 businesses (30.4%)
#6
Home Insurance
7 businesses (30.4%)
#7
Boat Insurance
6 businesses (26.1%)
#8
Motorcycle Insurance
6 businesses (26.1%)
#9
Health Insurance Plans
5 businesses (21.7%)
#10
Homeowners insurance
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the insurance agency industry in Rapid City South Dakota. With 440 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 440 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Herrmann Insurance Agencies Open Website Open GBP 75 4.4 ★ 5 113 82.3% 22 22
Black Hills Insurance Agency, Inc. Open Website Open GBP 35 4.9 ★ 5 47 0.0% 22 22
AAA South Dakota Rapid City Open Website Open GBP 85 4.4 ★ 5 86 0.0% 22 22
Low Cost Auto Insurance Agency No Website Open GBP 7 5 ★ 2 14 0.0% 20 22
Rapid Insurance, Inc. Open Website Open GBP 64 4.8 ★ 6 38 0.0% 20 22
Western Dakota Insurors Open Website Open GBP 13 4.4 ★ 1 27 0.0% 21 22
Farmers Insurance - Dave Schmidt Open Website Open GBP 146 5 ★ 5 2 100.0% 20 22
Acrisure Rapid City, SD (Fischer Rounds & Associates) Open Website Open GBP 17 4.7 ★ 1 42 0.0% 21 22
South Dakota Senior Insurance Agency Open Website Open GBP 167 5 ★ 5 74 0.0% 20 22
Dakota Business Insurance Group Open Website Open GBP 36 4.8 ★ 1 9 0.0% 20 22
Bruce Kitterman - State Farm Insurance Agent Open Website Open GBP 799 5 ★ 5 21 4.8% 11 22
Farmers Union Insurance/Lewis Agency No Website Open GBP 16 3.8 ★ 8 3 0.0% 20 22
Security First Insurance Open Website Open GBP 20 4.2 ★ 1 31 0.0% 21 22
Parks Insurance West Open Website Open GBP 16 5 ★ 1 12 0.0% 22 22
Dakota NOMAD Health - Medicare Specialist Open Website Open GBP 93 4.7 ★ 3 23 0.0% 22 22
Leavitt Heartland Insurance Services Open Website Open GBP 3 5 ★ 1 25 0.0% 17 22
Gene Hufford Agency, Inc. American Family Insurance Open Website Open GBP 33 4.4 ★ 1 0 0% 21 22
Horace Mann Insurance Co Open Website Open GBP 9 3.7 ★ 2 24 0.0% 22 22
Jeff Johnson - State Farm Insurance Agent Open Website Open GBP 101 4.8 ★ 5 3 100.0% 22 22
Scott Carlson - State Farm Insurance Agent Open Website Open GBP 172 5 ★ 5 2 100.0% 15 22
Andy A Ainslie - State Farm Insurance Agent Open Website Open GBP 52 4.5 ★ 5 3 100.0% 21 22
HealthWise Medicare Insurance Open Website Open GBP 57 5 ★ 2 36 0.0% 21 22
Davis & Associates, LLC American Family Insurance Open Website Open GBP 83 4.8 ★ 1 0 0% 21 22

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