Industry Analysis Report

Nail Salon • Lawton Oklahoma

Total Businesses

23 analyzed in detail

Categories

2 different business types

Services

157 unique service offerings

Top Service

82.6% Manicure

Avg Rating

4.4 ★ average

Total Reviews

4,804 across all businesses
Top 10 Most Common Services
#1
Manicure
19 businesses (82.6%)
#2
Pedicure
19 businesses (82.6%)
#3
Acrylic nails
17 businesses (73.9%)
#4
Gel manicures
12 businesses (52.2%)
#5
Nail art
11 businesses (47.8%)
#6
Dip powder
8 businesses (34.8%)
#7
Waxing
8 businesses (34.8%)
#8
Nail polish changes
7 businesses (30.4%)
#9
Spa services
6 businesses (26.1%)
#10
Nail designs
6 businesses (26.1%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the nail salon industry in Lawton Oklahoma. With 157 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 157 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Lux Nail Bar Open Website Open GBP 516 4.8 ★ 1 11 0.0% 7 18
Nails MAXX & SPA Open Website Open GBP 441 4.3 ★ 1 24 0.0% 14 19
Gorgeous Nail Open Website Open GBP 153 4.9 ★ 1 13 0.0% 18 22
Grand Nail Spa Open Website Open GBP 529 4.5 ★ 2 44 0.0% 19 22
Magic Nailspa LLC No Website Open GBP 430 4.5 ★ 1 11 0.0% 17 22
The Heavenly Nails spot Open Website Open GBP 43 5 ★ 1 26 0.0% 4 15
Elite Nails And Spa Open Website Open GBP 384 4.2 ★ 1 15 0.0% 14 21
Shellac Nails & Spa Open Website Open GBP 332 4.5 ★ 1 4 0.0% 18 21
Tom Nails & Spa No Website Open GBP 26 4.8 ★ 1 0 0% 17 22
Fashion Nail & Spa Open Website Open GBP 409 3.8 ★ 1 57 0.0% 14 20
Essence Nails & Spa Open Website Open GBP 270 4.3 ★ 1 46 0.0% 18 21
La Ton Nail Spa / Lawton Nails & Spa Open Website Open GBP 172 4.1 ★ 1 3 0.0% 20 22
Diamond Nails No Website Open GBP 96 4.5 ★ 1 3 0.0% 15 21
Pretty Nails Open Website Open GBP 218 4.2 ★ 1 10 0.0% 20 22
Studio Nails No Website Open GBP 121 4.1 ★ 1 2 0.0% 14 19
Johnny's Nails No Website Open GBP 108 4.4 ★ 1 3 0.0% 12 20
Modern Nail No Website Open GBP 27 3.3 ★ 1 0 0% 18 22
Chic Nails and Spa - OFF 50% EASTER No Website Open GBP 193 4.2 ★ 1 7 0.0% 20 22
Charlie's Nails No Website Open GBP 23 5 ★ 1 0 0% 17 21
Star Nail No Website Open GBP 154 4.1 ★ 1 5 0.0% 20 22
The Nail Co Open Website Open GBP 15 5 ★ 1 6 0.0% 19 22
Simply Chic Hair & Nail Salon No Website Open GBP 40 4.8 ★ 2 0 0% 17 22
MK Nails & Spa Open Website Open GBP 104 3.9 ★ 1 19 0.0% 20 22

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →