Industry Analysis Report

Nail Salon • Broken Arrow Oklahoma

Total Businesses

23 analyzed in detail

Categories

5 different business types

Services

220 unique service offerings

Top Service

95.7% Manicure

Avg Rating

4.6 ★ average

Total Reviews

14,602 across all businesses
Top 10 Most Common Services
#1
Manicure
22 businesses (95.7%)
#2
Pedicure
19 businesses (82.6%)
#3
Acrylic nails
16 businesses (69.6%)
#4
Nail art
15 businesses (65.2%)
#5
Gel manicures
14 businesses (60.9%)
#6
Dip powder
14 businesses (60.9%)
#7
Waxing
12 businesses (52.2%)
#8
Nail cut & filing
7 businesses (30.4%)
#9
Nail designs
7 businesses (30.4%)
#10
Nail painting
7 businesses (30.4%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the nail salon industry in Broken Arrow Oklahoma. With 220 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 220 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
VIP Nails Bar Open Website Open GBP 383 5 ★ 1 1 0.0% 7 16
Destiny Nails Lounge & Head Spa Broken Arrow Open Website Open GBP 606 4.9 ★ 1 19 0.0% 5 10
Lush Nail Bar Open Website Open GBP 7375 4.9 ★ 1 111 0.0% 12 17
Luxe Nails & Head Spa Open Website Open GBP 298 4.9 ★ 1 8 0.0% 12 16
E.POP Nails and Spa Open Website Open GBP 432 4.8 ★ 2 25 0.0% 12 18
Miami Nails Open Website Open GBP 2180 4.6 ★ 1 61 18.0% 13 18
918 Nail Lounge Open Website Open GBP 388 4.6 ★ 1 28 0.0% 15 19
VU Nails and Spa No Website Open GBP 190 4.7 ★ 1 12 0.0% 10 19
Rose District Nails & Spa Open Website Open GBP 305 4.3 ★ 1 29 0.0% 15 19
Nails and Beyond Open Website Open GBP 59 4.8 ★ 1 8 100.0% 13 17
VOCO Nails Open Website Open GBP 143 4.8 ★ 2 8 0.0% 16 19
Pure Nails Spa Open Website Open GBP 139 4.5 ★ 1 3 0.0% 11 16
Xtreme Nails Open Website Open GBP 191 4.5 ★ 2 5 0.0% 4 20
Bina Nails & Spa Open Website Open GBP 95 4.4 ★ 1 11 0.0% 5 12
Affinity Nails No Website Open GBP 44 4.9 ★ 1 5 0.0% 0 2
Focus Nails and Spa combine with Alexus salon No Website Open GBP 117 4.8 ★ 1 5 40.0% 16 19
Romantic Nails Open Website Open GBP 93 4.7 ★ 1 11 0.0% 16 19
Diamond Nails Open Website Open GBP 72 4.7 ★ 1 2 0.0% 10 19
Sky Nails Open Website Open GBP 147 4.3 ★ 1 30 0.0% 12 17
Venice Nails & Spa No Website Open GBP 206 4.3 ★ 1 16 0.0% 10 19
White Nail House Open Website Open GBP 549 4.4 ★ 1 6 0.0% 1 2
White Nail House Open Website Open GBP 549 4.4 ★ 1 6 0.0% 1 2
Nailed It Open Website Open GBP 41 4.7 ★ 1 2 0.0% 12 17

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