Industry Analysis Report

Funeral Home • Raleigh North Carolina

Total Businesses

24 analyzed in detail

Categories

10 different business types

Services

58 unique service offerings

Top Service

54.2% Memorial Services

Avg Rating

4.7 ★ average

Total Reviews

2,419 across all businesses
Top 10 Most Common Services
#1
Memorial Services
13 businesses (54.2%)
#2
Funeral Planning
12 businesses (50.0%)
#3
Funeral Arrangements
9 businesses (37.5%)
#4
Burial Services
9 businesses (37.5%)
#5
Cremation Services
7 businesses (29.2%)
#6
Cremation Arrangements
6 businesses (25.0%)
#7
Direct Cremation
2 businesses (8.3%)
#8
Traditional Funerals
2 businesses (8.3%)
#9
Aquamation
1 businesses (4.2%)
#10
Burial Arrangements
1 businesses (4.2%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the funeral home industry in Raleigh North Carolina. With 58 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 58 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Brown-Wynne Funeral Home & Crematory Open Website Open GBP 150 4.8 ★ 4 0 0% 5 8
Mitchell Funeral Home at Raleigh Memorial Park Open Website Open GBP 140 4.9 ★ 4 0 0% 1 2
Renaissance Funeral Home and Crematory Open Website Open GBP 254 5 ★ 5 7 100.0% 0 6
Lea Funeral Home Open Website Open GBP 80 4.3 ★ 1 4 0.0% 5 9
Brown-Wynne Funeral Home Open Website Open GBP 57 4.6 ★ 4 0 0% 0 0
Steven L. Lyons Funeral Home Open Website Open GBP 36 4.8 ★ 1 4 0.0% 6 11
R.M. Ferguson Funeral Service Open Website Open GBP 139 4.9 ★ 2 5 20.0% 4 9
Lori's Funeral Home & Cremation Services of Raleigh Open Website Open GBP 113 4.7 ★ 2 43 90.7% 4 9
Haywood Funeral Home Inc Open Website Open GBP 22 4.5 ★ 1 3 0.0% 6 9
Bryan-Lee Funeral Home Open Website Open GBP 46 4.7 ★ 6 9 0.0% 1 4
Carlton Gray Funeral & Cremation Services Open Website Open GBP 43 4.4 ★ 1 0 0% 4 10
Raleigh Memorial Park & Mitchell Funeral Home Open Website Open GBP 62 4.5 ★ 3 0 0% 1 2
Bright Funeral Home & Cremation Center Open Website Open GBP 178 5 ★ 4 5 100.0% 1 1
Montlawn Memorial Park, Funeral Home & Cremations Open Website Open GBP 160 3.7 ★ 3 5 0.0% 2 9
Cremation Society of the Carolinas Open Website Open GBP 107 4.5 ★ 3 0 0% 4 8
City of Oaks Funeral Home & Cremations Open Website Open GBP 98 4.1 ★ 2 2 100.0% 4 6
Brown-Wynne Funeral Home Open Website Open GBP 136 4.7 ★ 4 0 0% 0 0
Neptune Society Open Website Open GBP 150 5 ★ 4 0 0% 3 5
Chappell's Funeral Home Open Website Open GBP 59 4.2 ★ 1 4 0.0% 1 7
L. Harold Poole Funeral Service & Crematory Open Website Open GBP 60 4.9 ★ 1 4 0.0% 1 1
L. Harold Poole Funeral Service & Crematory Open Website Open GBP 60 4.9 ★ 1 4 0.0% 1 1
Bryan-Lee Funeral Home Open Website Open GBP 105 4.9 ★ 6 5 0.0% 1 4
Apex Funeral Home Open Website Open GBP 133 4.9 ★ 4 0 0% 0 0
Clancy Strickland Wheeler Funeral Home and Cremation Service Open Website Open GBP 31 5 ★ 2 6 0.0% 1 1

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