Industry Analysis Report

Plastic Surgery • Grand Rapids Michigan

Total Businesses

25 analyzed in detail

Categories

23 different business types

Services

290 unique service offerings

Top Service

20.0% Dermaplaning

Avg Rating

4.9 ★ average

Total Reviews

7,642 across all businesses
Top 10 Most Common Services
#1
Dermaplaning
5 businesses (20.0%)
#2
Lip fillers
5 businesses (20.0%)
#3
Ear Surgery
5 businesses (20.0%)
#4
Liposuction
5 businesses (20.0%)
#5
Facelift
5 businesses (20.0%)
#6
Breast Augmentation
5 businesses (20.0%)
#7
BOTOX treatments
4 businesses (16.0%)
#8
Chemical peels
4 businesses (16.0%)
#9
Breast Reconstruction
4 businesses (16.0%)
#10
Brow Lift
4 businesses (16.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the plastic surgery industry in Grand Rapids Michigan. With 290 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 290 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Bengtson Center for Aesthetics & Plastic Surgery Open Website Open GBP 1463 4.9 ★ 4 57 94.7% 13 16
Elite Plastic Surgery Open Website Open GBP 760 4.9 ★ 2 31 100.0% 8 14
Plastic Surgery Associates Open Website Open GBP 242 4.7 ★ 7 46 0.0% 7 12
Centre for Plastic Surgery Open Website Open GBP 99 4.8 ★ 4 2 0.0% 13 16
Advanced Plastic Surgery Open Website Open GBP 155 4.8 ★ 2 61 88.5% 13 16
Partners in Plastic Surgery of West Michigan Open Website Open GBP 119 4.9 ★ 2 0 0% 13 16
Steven Ringler MD - Center for Aesthetics and Plastic Surgery Open Website Open GBP 242 4.9 ★ 1 28 0.0% 13 20
VAGOTIS Cosmetic Surgery + Skin Center Open Website Open GBP 198 4.7 ★ 3 5 0.0% 11 16
Sono Bello Grand Rapids Open Website Open GBP 214 4.9 ★ 1 6 0.0% 12 15
SkinCeuticals SkinLab by Plastic Surgery Associates Open Website Open GBP 536 5 ★ 6 59 0.0% 12 24
Dennis Hammond, M.D. Open Website Open GBP 46 4.7 ★ 2 0 0% 13 16
Dr. Shannon D. Armstrong, MD Open Website Open GBP 337 5 ★ 3 0 0% 8 14
Dr. William T. Cullen, MD Open Website Open GBP 260 5 ★ 3 0 0% 8 14
Grand Pearl Spa Open Website Open GBP 1381 5 ★ 10 59 84.7% 7 12
Eye Plastic Facial Cosmetic Surgery Open Website Open GBP 50 4.5 ★ 2 6 0.0% 3 23
Douglas Leppink, MD Open Website Open GBP 19 5 ★ 1 4 0.0% 13 16
Viet Do, MD Open Website Open GBP 344 4.9 ★ 2 1 0.0% 3 24
Centre for Pure Skin Open Website Open GBP 98 5 ★ 5 22 0.0% 13 16
Andrea Van Pelt, M.D. **CURRENTLY RETIRED** Open Website Open GBP 13 5 ★ 2 0 0% 13 16
Center for Aesthetics and Plastic Surgery Open Website Open GBP 10 5 ★ 1 0 0% 18 24
Dermatology Specialists of Grand Rapids Open Website Open GBP 241 4.9 ★ 1 3 0.0% 13 20
Marguerite E. Aitken, MD, FACS Open Website Open GBP 6 4.5 ★ 1 0 0% 7 12
Matthew Martin, MD Open Website Open GBP 250 5 ★ 1 0 0% 8 14
Dr. John D. Renucci, MD Open Website Open GBP 5 4.6 ★ 1 0 0% 7 12
Grand Valley Surgical Center Open Website Open GBP 554 4.8 ★ 1 0 0% 3 24

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