Industry Analysis Report

Dermatologist • Grand Rapids Michigan

Total Businesses

24 analyzed in detail

Categories

9 different business types

Services

33 unique service offerings

Top Service

4.2% Mohs Surgeon

Avg Rating

4.6 ★ average

Total Reviews

11,778 across all businesses
Top 10 Most Common Services
#1
Mohs Surgeon
1 businesses (4.2%)
#2
Cosmetic Dermatology
1 businesses (4.2%)
#3
Skin Cancer Surgeon
1 businesses (4.2%)
#4
Cosmetics
1 businesses (4.2%)
#5
botox
1 businesses (4.2%)
#6
Actinic Keratoses
1 businesses (4.2%)
#7
Advanced Treatments
1 businesses (4.2%)
#8
Arthritis Treatments
1 businesses (4.2%)
#9
Atopic Dermatitis
1 businesses (4.2%)
#10
Dermatitis/ Eczema
1 businesses (4.2%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the dermatologist industry in Grand Rapids Michigan. With 33 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 33 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Dermatology Specialists of Grand Rapids Open Website Open GBP 239 4.9 ★ 1 3 0.0% 13 17
Dermatology Associates of West Michigan Open Website Open GBP 5386 4.9 ★ 3 0 0% 13 15
Forefront Dermatology Grand Rapids, MI Open Website Open GBP 1009 4.7 ★ 1 0 0% 13 13
Adam Asarch, MD, FAAD Open Website Open GBP 501 4.9 ★ 2 0 0% 13 13
West Michigan Dermatology - Rockford Open Website Open GBP 581 4.8 ★ 2 2 0.0% 0 0
Dermatology At MidTowne, PC Open Website Open GBP 118 4.4 ★ 2 0 0% 3 5
Psoriasis & Eczema Treatment Center By H2|Dermatology Open Website Open GBP 143 4.6 ★ 1 28 0.0% 3 12
The Derm Institute of West Michigan Open Website Open GBP 749 4.8 ★ 2 0 0% 1 2
West Michigan Dermatology Open Website Open GBP 871 4.9 ★ 2 0 0% 1 1
Lakeshore Dermatology - Grand Rapids Open Website Open GBP 60 2.9 ★ 4 0 0% 0 4
David Oberlin, MD, FAAD Open Website Open GBP 480 4.9 ★ 2 0 0% 13 13
Courtney Serini, MSN, FNP-C Open Website Open GBP 100 4.9 ★ 1 0 0% 13 13
Patel Dipa S MD, Dermatology at MidTowne Open Website Open GBP 10 5 ★ 2 0 0% 3 5
Wolverine Dermatology Open Website Open GBP 167 3.7 ★ 1 0 0% 1 3
Dr. Nicole M. Bossenbroek Open Website Open GBP 58 4.9 ★ 2 0 0% 1 2
Skin Renewal Centre Open Website Open GBP 7 5 ★ 1 0 0% 13 15
Dr. Rebecca M. Jansen Open Website Open GBP 6 4.7 ★ 1 0 0% 13 15
Brittany Babiak, MS, PA-C Open Website Open GBP 802 4.9 ★ 1 0 0% 13 13
Mr. Marek Stawiski No Website Open GBP 9 2.9 ★ 2 0 0% 3 12
Sara Herman, MD, FAAD Open Website Open GBP 454 4.9 ★ 2 0 0% 13 13
Dr. Brian J. Gerondale, MD No Website Open GBP 8 5 ★ 1 0 0% 13 15
Dr. Eileen L. Axibal, MD Open Website Open GBP 9 5 ★ 1 0 0% 13 15
Dr. Daniel C. Dapprich, MD Open Website Open GBP 6 4.3 ★ 1 0 0% 13 15
Dr. Kurt Ashack, MD Open Website Open GBP 5 4.2 ★ 1 0 0% 13 15

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