Industry Analysis Report

Nail Salon • Racine Wisconsin

Total Businesses

24 analyzed in detail

Categories

18 different business types

Services

406 unique service offerings

Top Service

70.8% Manicure

Avg Rating

4.5 ★ average

Total Reviews

4,671 across all businesses
Top 10 Most Common Services
#1
Manicure
17 businesses (70.8%)
#2
Pedicure
15 businesses (62.5%)
#3
Gel manicures
14 businesses (58.3%)
#4
Nail art
13 businesses (54.2%)
#5
Acrylic nails
12 businesses (50.0%)
#6
Waxing
8 businesses (33.3%)
#7
Dip powder
7 businesses (29.2%)
#8
Nail cut & filing
6 businesses (25.0%)
#9
Nail painting
5 businesses (20.8%)
#10
French manicures
5 businesses (20.8%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the nail salon industry in Racine Wisconsin. With 406 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 406 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
RACINE NAILS Open Website Open GBP 536 4.5 ★ 1 31 0.0% 15 23
Polished Beauty Bar Open Website Open GBP 187 4.3 ★ 10 22 0.0% 16 20
Tip On Nails No Website Open GBP 58 4.5 ★ 1 0 0% 13 22
CALINAILS No Website Open GBP 147 4.3 ★ 1 5 0.0% 18 22
Ambiance Nails No Website Open GBP 41 5 ★ 1 24 0.0% 16 19
Ivy Nails Open Website Open GBP 518 3.8 ★ 2 64 81.2% 14 20
Michelle's Nail & Spa Open Website Open GBP 346 3.9 ★ 1 32 0.0% 14 20
Merci Nails & Spa LLC Open Website Open GBP 148 4.4 ★ 1 7 0.0% 4 8
Goddess Nail and Beauty Bar Open Website Open GBP 21 4.3 ★ 1 27 0.0% 10 22
Utopia Nail & Spa 3 Open Website Open GBP 868 4.7 ★ 1 32 0.0% 14 20
U STYLE NAILS SALON Open Website Open GBP 14 5 ★ 2 18 0.0% 15 20
Happy Nail Salon Open Website Open GBP 87 4.8 ★ 4 15 0.0% 15 19
Nails Expo Open Website Open GBP 162 4.2 ★ 1 1 0.0% 15 20
Nail Luv Open Website Open GBP 157 4.5 ★ 1 41 0.0% 14 20
Nail Candy Open Website Open GBP 1 5 ★ 1 17 0.0% 10 22
Diva Nails Open Website Open GBP 154 4.2 ★ 1 5 0.0% 16 22
Laguna Nails & Spa Open Website Open GBP 238 3.8 ★ 1 4 0.0% 15 22
Blue Dove Aveda Salon & Day Spa Open Website Open GBP 232 4.8 ★ 5 25 0.0% 17 21
Ultimate Looks Hair Salon No Website Open GBP 19 4.6 ★ 1 0 0% 7 13
TL- The Look Salon No Website Open GBP 46 4.8 ★ 2 10 0.0% 6 12
Beauty and Soul Sturtevant formerly Urban Trends Open Website Open GBP 529 4.9 ★ 9 133 0.0% 4 14
Partners In Design & Spa Open Website Open GBP 63 4.4 ★ 1 38 0.0% 7 21
The Main Credentials Open Website Open GBP 33 5 ★ 5 15 0.0% 9 22
Gigi’s Spa Racine Open Website Open GBP 66 4 ★ 6 30 0.0% 18 22

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