Industry Analysis Report

Swimming school • Tacoma Washington

Generated on May 09, 2026

Total Businesses

24 analyzed in detail

Categories

26 different business types

Services

38 unique service offerings

Top Service

12.5% Personal training

Avg Rating

4.5 ★ average

Total Reviews

8,615 across all businesses
Top 10 Most Common Services
#1
Personal training
3 businesses (12.5%)
#2
Instructor Training
2 businesses (8.3%)
#3
Kids Swimming Lessons
2 businesses (8.3%)
#4
Swim Classes
2 businesses (8.3%)
#5
Swim Lessons For Children
2 businesses (8.3%)
#6
Swim Programs
2 businesses (8.3%)
#7
Swim School
2 businesses (8.3%)
#8
Toddler Swim Lessons
2 businesses (8.3%)
#9
Group Classes
2 businesses (8.3%)
#10
Infant Lessons
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the swimming school industry in Tacoma Washington. With 38 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 38 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Goldfish Swim School - Tacoma Open Website Open GBP 21 4.2 ★ 6 13 100.0% 6 9
People's Community Center & Pool Open Website Open GBP 564 4.5 ★ 3 0 0% 4 11
Fife Aquatic Center Open Website Open GBP 299 4.6 ★ 2 0 0% 0 8
Tacoma Center YMCA Open Website Open GBP 196 4.5 ★ 9 3 0.0% 3 11
Eastside Community Center Open Website Open GBP 513 4.5 ★ 4 0 0% 1 5
Curtis Aquatic Center Open Website Open GBP 144 4.6 ★ 1 0 0% 3 8
Emler Swim School - Gig Harbor Open Website Open GBP 122 4.7 ★ 1 3 100.0% 0 5
Weyerhaeuser King County Aquatic Center Open Website Open GBP 636 4.6 ★ 2 0 0% 3 4
Pearl Street Family YMCA Open Website Open GBP 364 4.1 ★ 9 0 0% 6 10
Center at Norpoint Open Website Open GBP 297 4.5 ★ 3 0 0% 1 8
Ohana Swim Team Open Website Open GBP 1 5 ★ 2 0 0% 7 10
Edwards Family Aquatic Center Open Website Open GBP 134 4.4 ★ 1 0 0% 6 11
Athletics & Aquatics Center Open Website Open GBP 18 4.9 ★ 1 0 0% 7 10
Kinder Swimmer - Spanaway Open Website Open GBP 88 4.6 ★ 5 0 0% 1 1
Stewart Heights Pool Open Website Open GBP 335 4.4 ★ 4 0 0% 1 8
Lakewood Family YMCA Open Website Open GBP 1049 4.4 ★ 9 0 0% 1 5
Pacific Lutheran University Swimming Pool Open Website Open GBP 35 4.5 ★ 1 0 0% 1 4
Kandle Pool Open Website Open GBP 193 4.7 ★ 4 0 0% 5 9
Goldfish Swim School - Puyallup Open Website Open GBP 167 4.7 ★ 6 11 100.0% 0 1
Federal Way Community Center Open Website Open GBP 602 4.1 ★ 10 20 0.0% 2 4
Federal Way Community Center Open Website Open GBP 602 4.1 ★ 10 20 0.0% 2 4
Tom Taylor Family YMCA Open Website Open GBP 975 4.5 ★ 9 0 0% 0 1
Oakbrook Swim and Tennis Club Open Website Open GBP 49 4.2 ★ 1 0 0% 2 4
Gordon Family YMCA Open Website Open GBP 1211 4.6 ★ 2 0 0% 0 1

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