Industry Analysis Report

Nail Salon • Rochester New York

Total Businesses

23 analyzed in detail

Categories

16 different business types

Services

513 unique service offerings

Top Service

95.7% Manicure

Avg Rating

4.6 ★ average

Total Reviews

6,999 across all businesses
Top 10 Most Common Services
#1
Manicure
22 businesses (95.7%)
#2
Pedicure
19 businesses (82.6%)
#3
Nail art
18 businesses (78.3%)
#4
Gel manicures
17 businesses (73.9%)
#5
Acrylic nails
12 businesses (52.2%)
#6
Waxing
12 businesses (52.2%)
#7
Nail designs
10 businesses (43.5%)
#8
Nail painting
8 businesses (34.8%)
#9
Dip powder
7 businesses (30.4%)
#10
Foot massages
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the nail salon industry in Rochester New York. With 513 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 513 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
TT Nail Spa No Website Open GBP 135 4.8 ★ 1 2 0.0% 14 16
Lee Nails, Rochester NY Open Website Open GBP 333 5 ★ 1 48 0.0% 3 3
EMPY NAILS Open Website Open GBP 251 4.6 ★ 1 15 0.0% 11 15
Essence Nails Open Website Open GBP 325 4.6 ★ 3 33 0.0% 4 5
Lily Nails Art No Website Open GBP 494 4.2 ★ 1 7 0.0% 14 17
The Nail Room Roc Open Website Open GBP 39 4.9 ★ 1 20 0.0% 13 17
Pure Sole Nails Open Website Open GBP 86 4.7 ★ 2 28 0.0% 13 15
Ape + Canary Open Website Open GBP 1441 4.9 ★ 9 82 0.0% 13 17
Angel Nails No Website Open GBP 313 4.7 ★ 1 6 0.0% 1 4
N Y Nails Open Website Open GBP 71 4.4 ★ 1 0 0% 12 17
Bolsanails LLC Open Website Open GBP 192 4.3 ★ 1 8 0.0% 13 15
Nail Candy Salon Open Website Open GBP 74 4.6 ★ 1 36 0.0% 11 15
Megan Nail Spa Rochester Open Website Open GBP 263 4.4 ★ 2 44 0.0% 2 4
Dj Nails Spa Open Website Open GBP 551 4.6 ★ 1 37 48.6% 2 5
Fiorella'Nails No Website Open GBP 12 5 ★ 1 21 0.0% 10 17
Heaven Sent Nails Open Website Open GBP 11 5 ★ 1 2 0.0% 13 17
Nail Design Open Website Open GBP 201 4.2 ★ 1 29 0.0% 5 16
Kenzie Nails No Website Open GBP 179 4.3 ★ 5 3 0.0% 3 12
Pretty on Park Open Website Open GBP 244 3.8 ★ 3 36 0.0% 13 17
Neon Beauty Studio Open Website Open GBP 58 4.9 ★ 2 36 0.0% 12 18
Shear Ego Salon & Spa Open Website Open GBP 1637 4.8 ★ 10 223 0.0% 5 14
Top Coat Beauty Boutique Open Website Open GBP 46 4.7 ★ 5 21 0.0% 3 11
Court Does Nails Open Website Open GBP 43 4.9 ★ 1 30 10.0% 14 17

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