Industry Analysis Report

Assisted living facility • Worcester Massachusetts

Generated on May 06, 2026

Total Businesses

23 analyzed in detail

Categories

16 different business types

Services

37 unique service offerings

Top Service

13.0% Long Term Care

Avg Rating

4.3 ★ average

Total Reviews

993 across all businesses
Top 10 Most Common Services
#1
Long Term Care
3 businesses (13.0%)
#2
Assisted Living
2 businesses (8.7%)
#3
Memory Care
2 businesses (8.7%)
#4
Hospice
2 businesses (8.7%)
#5
Social, educational, recreational, religious and cultural programs
1 businesses (4.3%)
#6
Transportation to medical appointments, cultural events and shopping trips
1 businesses (4.3%)
#7
Access to RN, LPN and certified resident care assistants
1 businesses (4.3%)
#8
Assistance that can include bathing, dressing, grooming and self-administered medication management for up to one hr/day
1 businesses (4.3%)
#9
Physical fitness and Wellness programs
1 businesses (4.3%)
#10
Daily status checks by 24/hr/7days per week professional staff
1 businesses (4.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the assisted living facility industry in Worcester Massachusetts. With 37 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 37 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Benchmark at Tatnuck Park Open Website Open GBP 26 4.8 ★ 2 1 0.0% 13 20
Eisenberg Assisted Living Residence Open Website Open GBP 12 4.8 ★ 6 9 0.0% 10 20
Dodge Park Rest Home Open Website Open GBP 105 4.7 ★ 2 0 0% 16 21
Oasis At Dodge Park Open Website Open GBP 135 4.9 ★ 4 0 0% 16 21
The Willows Retirement Community - SALMON Health and Retirement Open Website Open GBP 72 4.6 ★ 1 1 0.0% 9 21
Christopher Heights of Worcester Open Website Open GBP 9 4.9 ★ 1 0 0% 13 21
Goddard House at Goddard/Homestead Open Website Open GBP 12 4.8 ★ 1 0 0% 6 17
Homestead Hall Open Website Open GBP 5 5 ★ 3 0 0% 9 18
Notre Dame Health Care Open Website Open GBP 28 4.3 ★ 4 4 0.0% 11 20
Christopher House Open Website Open GBP 102 3.6 ★ 2 0 0% 13 21
Briarwood Continuing Care Retirement Community Open Website Open GBP 8 4.9 ★ 2 0 0% 9 18
Benchmark Senior Living at Shrewsbury Crossings Open Website Open GBP 24 4.2 ★ 3 1 0.0% 5 16
The Residence at Orchard Grove Open Website Open GBP 137 4.8 ★ 1 0 0% 0 2
The Health Center at The Willows - SALMON Health and Retirement Open Website Open GBP 1 5 ★ 1 0 0% 9 21
Jewish Healthcare Center Open Website Open GBP 63 4.6 ★ 2 3 0.0% 10 20
Blaire House of Worcester Open Website Open GBP 17 3.6 ★ 1 3 0.0% 7 21
Odd Fellows Home Open Website Open GBP 36 3.5 ★ 1 0 0% 16 21
Parsons Hill Rehabilitation & Health Care Center Open Website Open GBP 70 3 ★ 1 0 0% 4 17
Knollwood Nursing Center Open Website Open GBP 7 3.6 ★ 1 0 0% 7 18
Holy Trinity Nursing and Rehabilitation Center Open Website Open GBP 53 3.9 ★ 5 1 0.0% 16 21
Saint Francis Rehabilitation and Nursing Center Open Website Open GBP 33 3.7 ★ 5 5 0.0% 11 21
St Mary Health Care Center Open Website Open GBP 13 3.5 ★ 2 0 0% 15 21
Lutheran Rehabilitation and Skilled Care Center Open Website Open GBP 25 4.3 ★ 2 14 0.0% 17 21

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