Industry Analysis Report

Funeral Home • Leawood Kansas

Total Businesses

23 analyzed in detail

Categories

12 different business types

Services

78 unique service offerings

Top Service

60.9% Funeral Arrangements

Avg Rating

4.6 ★ average

Total Reviews

2,481 across all businesses
Top 10 Most Common Services
#1
Funeral Arrangements
14 businesses (60.9%)
#2
Memorial Services
11 businesses (47.8%)
#3
Cremation Services
10 businesses (43.5%)
#4
Funeral Planning
7 businesses (30.4%)
#5
Burial Services
6 businesses (26.1%)
#6
Burials
5 businesses (21.7%)
#7
Funeral Services
5 businesses (21.7%)
#8
Funerals
5 businesses (21.7%)
#9
Honoring Life
5 businesses (21.7%)
#10
Life Celebrations
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the funeral home industry in Leawood Kansas. With 78 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 78 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
McGilley State Line Chapel Open Website Open GBP 102 4.8 ★ 4 0 0% 1 6
McGilley & Hoge Johnson County Memorial Chapel Open Website Open GBP 66 4.9 ★ 4 0 0% 3 8
Johnson County Funeral Chapel & Memorial Gardens Open Website Open GBP 62 4.5 ★ 9 28 0.0% 0 8
Mount Moriah, Newcomer & Freeman Funeral Home & Mount Moriah Cemetery South Open Website Open GBP 236 4.8 ★ 4 0 0% 4 12
Serenity Funeral Home Open Website Open GBP 109 4.7 ★ 1 5 0.0% 3 11
Muehlebach Funeral Care Open Website Open GBP 136 4.9 ★ 3 4 0.0% 2 9
Louis Memorial Chapel Open Website Open GBP 33 5 ★ 4 32 0.0% 2 9
Marcom-Harvey Funeral Care Open Website Open GBP 461 4.9 ★ 2 32 0.0% 2 6
Signature Funerals Open Website Open GBP 4 4.3 ★ 2 2 0.0% 4 12
Neptune Society Open Website Open GBP 223 4.8 ★ 4 0 0% 7 11
Park Lawn Funeral Home Open Website Open GBP 35 4.1 ★ 3 5 20.0% 2 9
Maple Hill Funeral Home Open Website Open GBP 32 4.3 ★ 4 31 0.0% 1 5
Porter Funeral Home Open Website Open GBP 37 4.9 ★ 2 5 0.0% 2 3
Cremation Society of Kansas & Missouri Open Website Open GBP 4 4.3 ★ 2 0 0% 4 11
Penwell-Gabel Cremations, Funerals & Receptions Open Website Open GBP 49 4.9 ★ 4 4 0.0% 0 0
Elite Funeral Chapel Open Website Open GBP 28 3.3 ★ 1 3 0.0% 0 5
Porter Funeral Home Open Website Open GBP 11 4.7 ★ 2 5 0.0% 2 3
Amos Family Funeral Home & Crematory Open Website Open GBP 149 4.9 ★ 6 5 0.0% 1 4
Thatcher's Funeral Home Open Website Open GBP 108 4.4 ★ 1 4 0.0% 2 2
Funeral Advocates, LLC Open Website Open GBP 73 4.9 ★ 1 7 0.0% 3 10
Kansas City Funeral Directors Open Website Open GBP 31 4.1 ★ 1 5 0.0% 2 3
Larkin & Garcia Funeral Care Open Website Open GBP 241 4.9 ★ 4 30 0.0% 2 3
Newcomer’s Floral Hills Funeral Home & Floral Hills Cemetery Open Website Open GBP 251 4.8 ★ 6 0 0% 2 4

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