Industry Analysis Report

Real Estate Agent • Rockford Illinois

Total Businesses

23 analyzed in detail

Categories

8 different business types

Services

191 unique service offerings

Top Service

60.9% Buying agent service...

Avg Rating

4.9 ★ average

Total Reviews

1,796 across all businesses
Top 10 Most Common Services
#1
Buying agent services
14 businesses (60.9%)
#2
First-time home buyer services
13 businesses (56.5%)
#3
Seller's agent services
13 businesses (56.5%)
#4
Real estate investing
12 businesses (52.2%)
#5
Luxury property buying & sales
10 businesses (43.5%)
#6
Foreclosed property sales
8 businesses (34.8%)
#7
Farm sales
6 businesses (26.1%)
#8
Real estate sales management
6 businesses (26.1%)
#9
Relocation assistance
6 businesses (26.1%)
#10
Commercial property buying & sales
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the real estate agent industry in Rockford Illinois. With 191 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 191 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Berkshire Hathaway Crosby Starck Real Estate Open Website Open GBP 635 5 ★ 1 4 0.0% 8 21
Dickerson Nieman Realtors Open Website Open GBP 95 4.1 ★ 3 17 0.0% 14 20
Dana Gulik Real Estate Open Website Open GBP 45 5 ★ 1 5 0.0% 8 21
Seaver Sisler Your Real Estate Guy @ Dickerson & Nieman Realtors Open Website Open GBP 29 5 ★ 2 21 19.0% 14 20
Gambino Realtors Open Website Open GBP 103 4 ★ 1 0 0% 17 20
Heather Manis, Real Estate Broker, Berkshire Hathaway Home Services Crosby Starck Real Estate Open Website Open GBP 13 5 ★ 1 3 0.0% 8 21
Jesse Dabson Real Estate Open Website Open GBP 16 5 ★ 3 11 0.0% 14 20
815 Realty Group, Key Realty Inc. Open Website Open GBP 27 5 ★ 1 10 0.0% 14 20
Becky Thalhofer, DICKERSON & NIEMAN Open Website Open GBP 40 5 ★ 2 4 100.0% 0 0
Sold On Toni, Keller Williams Realty Signature - Rockford Real Estate Agents & Realtors Open Website Open GBP 345 4.9 ★ 4 41 29.3% 14 20
Monica Moran Real Estate Open Website Open GBP 25 5 ★ 1 12 0.0% 14 20
Julie Humpal RE/MAX Property Source Open Website Open GBP 33 4.6 ★ 1 15 0.0% 19 20
Ron Taylor Realtor No Website Open GBP 12 5 ★ 1 3 0.0% 7 20
Zil Huma - Keller Williams Realty Signature Open Website Open GBP 96 4.9 ★ 3 11 0.0% 14 20
Brad Martin at Dickerson & Nieman Realtors Open Website Open GBP 27 5 ★ 1 9 0.0% 14 20
Rebecca LeClaire Open Website Open GBP 12 5 ★ 2 5 0.0% 0 3
NorthWest Illinois Alliance of REALTORS (formerly Rockford Area REALTORS ) Open Website Open GBP 30 4.5 ★ 1 0 0% 5 20
Mary Maxted, Broker - Keller Williams Realty Signature Open Website Open GBP 36 5 ★ 1 41 0.0% 14 20
RE/MAX Property Source Open Website Open GBP 24 4.7 ★ 1 34 0.0% 19 20
Fidel Batres- Valued Homes, Keller Williams Realty Signature Open Website Open GBP 105 4.9 ★ 3 46 0.0% 14 20
Ramirez Real Estate Open Website Open GBP 29 5 ★ 1 7 0.0% 14 20
Shae Savalick | Realtor Open Website Open GBP 12 5 ★ 1 8 0.0% 14 20
Coldwell Banker Real Estate Group Open Website Open GBP 7 5 ★ 1 18 0.0% 7 20

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