Industry Analysis Report

Personal Injury Lawyer • Rockford Illinois

Generated on May 06, 2026

Total Businesses

24 analyzed in detail

Categories

15 different business types

Services

1129 unique service offerings

Top Service

54.2% Auto accident litiga...

Avg Rating

4.8 ★ average

Total Reviews

2,254 across all businesses
Top 10 Most Common Services
#1
Auto accident litigation
13 businesses (54.2%)
#2
Property damage litigation
13 businesses (54.2%)
#3
Workers' compensation litigation
13 businesses (54.2%)
#4
Catastrophic injury litigation
12 businesses (50.0%)
#5
Wrongful death litigation
12 businesses (50.0%)
#6
Personal Injury Cases
12 businesses (50.0%)
#7
Personal Injury Law
12 businesses (50.0%)
#8
Motorcycle accident litigation
11 businesses (45.8%)
#9
Pain & suffering litigation
11 businesses (45.8%)
#10
Pedestrian accident litigation
11 businesses (45.8%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the personal injury lawyer industry in Rockford Illinois. With 1129 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 1129 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Rockford Injury Lawyers Open Website Open GBP 139 4.9 ★ 1 128 3.9% 4 15
Brassfield & Krueger, Ltd. Rockford Injury Attorneys Open Website Open GBP 67 4.9 ★ 6 51 98.0% 11 13
MacCloskey Kesler and Associates Open Website Open GBP 183 4.7 ★ 8 24 0.0% 7 11
Pignatelli & Associates, PC. Rockford Personal Injury Attorney Open Website Open GBP 79 5 ★ 7 81 0.0% 11 14
GWC Injury Lawyers Open Website Open GBP 42 4.9 ★ 2 6 0.0% 11 14
The Law Office of Paul M. Marriett: Rockford Personal Injury, Criminal Defense, DUI, and Traffic Lawyer Open Website Open GBP 405 5 ★ 2 61 0.0% 4 15
Malman Law Open Website Open GBP 99 4.9 ★ 8 65 0.0% 7 12
Zayed Law Offices Personal Injury Attorneys Rockford Open Website Open GBP 42 4.8 ★ 7 104 20.2% 8 11
Fisk & Monteleone Open Website Open GBP 60 4.8 ★ 6 73 75.3% 11 14
Hupy and Abraham Open Website Open GBP 188 4.5 ★ 3 98 10.2% 11 15
Clark Frost Zucchi: Rockford Accident & Injury Attorneys Open Website Open GBP 44 4.9 ★ 2 21 100.0% 10 23
Rockford Personal Injury Lawyers | Choose Charlie Open Website Open GBP 3 5 ★ 4 24 100.0% 7 11
Clark Frost Zucchi: Rockford Accident & Injury Attorneys Open Website Open GBP 13 4.7 ★ 2 23 87.0% 10 23
Gesmer & Reynolds, P.C. Open Website Open GBP 162 4.8 ★ 1 23 0.0% 8 11
Black & Jones Attorneys at Law Open Website Open GBP 230 4.3 ★ 1 13 0.0% 7 11
Reno & Zahm LLP Open Website Open GBP 50 4.6 ★ 3 71 0.0% 10 15
MacCloskey Kesler and Associates (East Rockford Office) Open Website Open GBP 5 5 ★ 1 14 0.0% 9 23
DeRango & Cain, LLC Open Website Open GBP 139 4.7 ★ 4 67 0.0% 7 11
Mannarino & Brasfield Open Website Open GBP 5 5 ★ 4 60 0.0% 11 14
Alexander J. Smith Law Offices Open Website Open GBP 10 5 ★ 5 14 0.0% 11 14
Hirsch Law Group Open Website Open GBP 184 4.7 ★ 6 297 38.7% 11 23
Hampilos & Associates, Ltd. Open Website Open GBP 79 4.5 ★ 1 6 0.0% 11 14
Shuman Legal Personal Injury Lawyers Open Website Open GBP 26 5 ★ 6 208 0.0% 1 16
Pro Legal Care LLC Open Website Open GBP 4 106 29.2% 7 11

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