Industry Analysis Report

Nail Salon • Aurora Illinois

Total Businesses

23 analyzed in detail

Categories

14 different business types

Services

203 unique service offerings

Top Service

82.6% Manicure

Avg Rating

4.5 ★ average

Total Reviews

6,049 across all businesses
Top 10 Most Common Services
#1
Manicure
19 businesses (82.6%)
#2
Pedicure
19 businesses (82.6%)
#3
Gel manicures
17 businesses (73.9%)
#4
Nail art
15 businesses (65.2%)
#5
Acrylic nails
14 businesses (60.9%)
#6
Dip powder
12 businesses (52.2%)
#7
Nail cut & filing
10 businesses (43.5%)
#8
Nail designs
10 businesses (43.5%)
#9
Nail extensions
10 businesses (43.5%)
#10
Nail polish changes
10 businesses (43.5%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the nail salon industry in Aurora Illinois. With 203 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 203 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Happy Nails & Spa Open Website Open GBP 145 4.8 ★ 7 37 0.0% 5 9
Nail Lounge Open Website Open GBP 866 4.6 ★ 2 27 0.0% 7 10
Bellaviva Nail Bar Open Website Open GBP 303 4.8 ★ 4 24 0.0% 6 11
Bella Nail Spa Open Website Open GBP 459 4.5 ★ 1 36 88.9% 5 9
Deluxe Nails Spa No Website Open GBP 275 4.2 ★ 2 12 0.0% 5 8
Whitney's Love Nail & Beauty Bar Open Website Open GBP 274 4.7 ★ 8 53 0.0% 9 15
Deluxe Nails 2 No Website Open GBP 71 4.6 ★ 1 0 0% 5 8
Morii Nails & Spa Open Website Open GBP 690 4.5 ★ 3 74 10.8% 3 9
A1 Nails No Website Open GBP 48 4.7 ★ 1 0 0% 8 11
Queen Nails No Website Open GBP 413 4.4 ★ 2 7 0.0% 8 17
Apex Nail Spa Montgomery Open Website Open GBP 830 4.8 ★ 2 21 0.0% 4 15
Vinci Nails Aurora Open Website Open GBP 49 4.9 ★ 1 21 0.0% 7 12
Dangina Studio Open Website Open GBP 145 5 ★ 3 10 0.0% 6 10
NailSpa Couture Open Website Open GBP 148 4.5 ★ 1 2 0.0% 4 10
Fingertips Nail Salon No Website Open GBP 16 4.9 ★ 2 0 0% 8 19
Bella Bella Nails Open Website Open GBP 175 4.3 ★ 1 9 0.0% 6 15
Hollywood Nails Salon Open Website Open GBP 164 2.7 ★ 1 15 0.0% 9 15
Sassy Nails & Spa Open Website Open GBP 439 4.9 ★ 1 18 0.0% 1 6
Rosse nails Open Website Open GBP 18 5 ★ 1 22 0.0% 5 17
American #1 Nails No Website Open GBP 143 4.1 ★ 1 25 0.0% 7 16
Golden Nails Spa No Website Open GBP 93 4 ★ 1 2 0.0% 4 10
T Spa Nails No Website Open GBP 58 4.2 ★ 1 15 0.0% 8 13
Purity Nail Garden Open Website Open GBP 227 4.7 ★ 1 12 0.0% 2 11

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