Industry Analysis Report

Wellness Center • Burlington Vermont

Generated on May 06, 2026

Total Businesses

24 analyzed in detail

Categories

45 different business types

Services

96 unique service offerings

Top Service

8.3% Body waxing

Avg Rating

4.5 ★ average

Total Reviews

2,462 across all businesses
Top 10 Most Common Services
#1
Body waxing
2 businesses (8.3%)
#2
Body Wrap
2 businesses (8.3%)
#3
Skin treatments
2 businesses (8.3%)
#4
Back Wax
2 businesses (8.3%)
#5
Chin Wax
2 businesses (8.3%)
#6
Signature Facial
2 businesses (8.3%)
#7
Microneedling
2 businesses (8.3%)
#8
90-Minute Couples Massage
2 businesses (8.3%)
#9
Therapy
1 businesses (4.2%)
#10
Couples Massages
1 businesses (4.2%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the wellness center industry in Burlington Vermont. With 96 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 96 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Vermont Wellness Open Website Open GBP 5 2.8 ★ 1 1 0.0% 21 23
Absolute Wellness Healing Spa Open Website Open GBP 301 4.8 ★ 10 3 0.0% 4 23
Wellness Vermont Open Website Open GBP 5 0 0% 20 23
Lakeside Wellness Center No Website Open GBP 1 5 ★ 1 0 0% 20 23
The Wellness Collective Open Website Open GBP 42 4.8 ★ 5 0 0% 5 21
Vermont Full Body Wellness Open Website Open GBP 1 0 0% 20 23
Cynthea's Spa Vermont Open Website Open GBP 137 4.6 ★ 7 22 59.1% 21 23
Cedar Wood Natural Health Center Open Website Open GBP 32 4.8 ★ 4 0 0% 15 21
Community Health Centers – Riverside Open Website Open GBP 214 3.2 ★ 6 0 0% 19 23
Vermont Center for Responder Wellness Open Website Open GBP 1 5 ★ 3 0 0% 10 21
Rainbow Wellness Center Open Website Open GBP 10 0 0% 20 23
Mindful Counseling and Massage Open Website Open GBP 7 5 ★ 2 0 0% 21 23
Bijou Blu Medical and Wellness Open Website Open GBP 139 4.9 ★ 9 43 25.6% 21 23
Sun Spa No Website Open GBP 1 0 0% 18 23
Stram Center for Integrative Medicine Open Website Open GBP 4 4.3 ★ 8 13 0.0% 19 23
Brilliant Massage & Skin Open Website Open GBP 1106 4.9 ★ 5 1 0.0% 21 23
Heal: Hyperbarics and Innovative Wellness Open Website Open GBP 6 5 ★ 1 2 0.0% 15 21
Community Health Centers – South End Open Website Open GBP 51 3.1 ★ 6 0 0% 20 23
FullCore Health & Wellness, LLC Open Website Open GBP 1 0 0% 20 23
Pêche Medical + Wellness Open Website Open GBP 77 5 ★ 2 8 0.0% 21 23
Shay Gestal, Functional Medicine Certified Health Coach No Website Open GBP 5 5 ★ 1 2 0.0% 20 23
Rod Cain Massage Therapy Open Website Open GBP 296 4.9 ★ 9 7 85.7% 20 23
breath & bone No Website Open GBP 1 5 ★ 1 2 0.0% 20 23
Community Health Centers – Good Health Open Website Open GBP 37 3.2 ★ 6 0 0% 21 23

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