Industry Analysis Report

Tax Preparation • Lincoln Nebraska

Generated on May 07, 2026

Total Businesses

25 analyzed in detail

Categories

9 different business types

Services

332 unique service offerings

Top Service

36.0% Income tax return pr...

Avg Rating

4.6 ★ average

Total Reviews

1,571 across all businesses
Top 10 Most Common Services
#1
Income tax return preparation
9 businesses (36.0%)
#2
Income tax return filing
8 businesses (32.0%)
#3
Tax Laws
7 businesses (28.0%)
#4
Tax planning
7 businesses (28.0%)
#5
Tax preparation
7 businesses (28.0%)
#6
Tax problem consulting
6 businesses (24.0%)
#7
Payroll support
5 businesses (20.0%)
#8
Tax Forms
5 businesses (20.0%)
#9
Business tax services
4 businesses (16.0%)
#10
Tax accounting
4 businesses (16.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the tax preparation industry in Lincoln Nebraska. With 332 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 332 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Taxes and Coffee Open Website Open GBP 15 4.8 ★ 1 8 0.0% 18 24
Welch's Tax Service Open Website Open GBP 61 4.5 ★ 1 3 0.0% 12 23
PMC Tax Service LLC Open Website Open GBP 59 4.7 ★ 2 9 0.0% 13 20
Welch`s Tax Service LLC No Website Open GBP 42 4.2 ★ 1 0 0% 17 24
H&R Block Open Website Open GBP 127 4.6 ★ 5 16 0.0% 11 23
FABULOUS Taxes Open Website Open GBP 9 5 ★ 1 6 0.0% 12 24
The Tax Group Open Website Open GBP 16 4 ★ 1 17 0.0% 4 17
H&R Block Open Website Open GBP 232 4.6 ★ 5 2 0.0% 11 23
Jackson Hewitt Tax Service Open Website Open GBP 70 4.9 ★ 2 22 0.0% 19 23
Liberty Tax Open Website Open GBP 21 4.2 ★ 3 57 0.0% 16 24
Integrity Accounting Service No Website Open GBP 2 5 ★ 1 0 0% 4 19
Balanced Bookkeeping & Tax Services Open Website Open GBP 11 4.6 ★ 3 63 0.0% 18 24
Jackson Hewitt Tax Service Open Website Open GBP 219 4.6 ★ 2 24 0.0% 19 23
Aim Diversified Open Website Open GBP 8 4.5 ★ 3 0 0% 12 22
H&R Block Open Website Open GBP 227 4.7 ★ 5 16 0.0% 11 23
H&R Block Open Website Open GBP 78 4.7 ★ 5 2 0.0% 11 23
Money Smarts Inc. Open Website Open GBP 84 4.3 ★ 3 26 0.0% 6 20
Burr Business Services Open Website Open GBP 11 4.3 ★ 1 44 0.0% 13 24
Rediger & Company CPAs Open Website Open GBP 1 5 ★ 2 58 0.0% 17 24
H&R Block Open Website Open GBP 151 4.8 ★ 5 2 0.0% 11 23
H&R Block Open Website Open GBP 89 4.7 ★ 5 2 0.0% 11 23
Ehlers Accounting & Tax Services PC No Website Open GBP 3 5 ★ 1 17 0.0% 6 18
JB Group Inc Open Website Open GBP 11 4.3 ★ 3 6 0.0% 4 18
Ewerth & Associates, CPA, PC Open Website Open GBP 4 4 ★ 5 69 0.0% 12 24
TurboTax - Downtown, Lincoln Open Website Open GBP 20 5 ★ 2 1 100.0% 13 21

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