Industry Analysis Report

Ophthalmologist • Columbia Missouri

Generated on May 09, 2026

Total Businesses

24 analyzed in detail

Categories

13 different business types

Services

92 unique service offerings

Top Service

25.0% Comprehensive Eye Ex...

Avg Rating

4.6 ★ average

Total Reviews

6,356 across all businesses
Top 10 Most Common Services
#1
Comprehensive Eye Exams
6 businesses (25.0%)
#2
Contact Lens Exams
6 businesses (25.0%)
#3
Emergency Eye Care
5 businesses (20.8%)
#4
Sunglasses
4 businesses (16.7%)
#5
Diabetic Retinopathy
4 businesses (16.7%)
#6
Cataract Surgery
3 businesses (12.5%)
#7
Pediatric Eye Exams
3 businesses (12.5%)
#8
Specialty Contact Lenses
3 businesses (12.5%)
#9
Avulux Lenses
3 businesses (12.5%)
#10
Glaucoma Treatment
3 businesses (12.5%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the ophthalmologist industry in Columbia Missouri. With 92 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 92 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Missouri Eye Consultants - Columbia on Keene Open Website Open GBP 1104 4.9 ★ 6 22 100.0% 9 19
Restoration Eye Care Open Website Open GBP 1149 4.9 ★ 6 23 0.0% 16 22
Missouri Eye Consultants - Columbia on Nifong Open Website Open GBP 549 4.9 ★ 6 25 88.0% 11 22
Eyes on Missouri - Columbia Open Website Open GBP 506 4.5 ★ 6 11 0.0% 16 22
EyeCare of Columbia Open Website Open GBP 94 4.9 ★ 6 9 0.0% 16 23
Mason Eye Clinic-University Hospital Open Website Open GBP 50 2.8 ★ 2 0 0% 16 23
Family Focus Eyecare - Columbia Open Website Open GBP 503 4.8 ★ 4 14 92.9% 8 16
Andrew Stone Optometry Open Website Open GBP 398 4.9 ★ 3 26 0.0% 10 16
Vision Source - Jennings Eye Associates Open Website Open GBP 422 5 ★ 2 1 0.0% 9 20
Columbia Eye Consultants: Zguta Amy A MD Open Website Open GBP 11 3.9 ★ 4 2 0.0% 9 19
Mason Eye Clinic-East Open Website Open GBP 51 3 ★ 2 0 0% 9 20
Dr. Pearle Telehealth, Optometrist, and Associates - Market Place Mall Open Website Open GBP 321 4.7 ★ 2 0 0% 9 22
Fairview Eyecare Open Website Open GBP 76 4.3 ★ 3 0 0% 9 20
Clarkson Eyecare Open Website Open GBP 250 4.6 ★ 5 1 100.0% 10 22
Advanced Vision Open Website Open GBP 277 4.8 ★ 6 15 26.7% 10 16
Clarkson Eyecare Open Website Open GBP 167 4.7 ★ 5 1 100.0% 10 22
The Forum Medical Park No Website Open GBP 7 5 ★ 4 0 0% 16 22
Missouri Retina Consultants, Columbia: Mari Ann Keithahn, M.D. Open Website Open GBP 42 5 ★ 4 9 100.0% 9 20
Retina Associates of Missouri, P.C. Open Website Open GBP 56 4.4 ★ 1 0 0% 6 9
Becvar Optometry Open Website Open GBP 24 4.6 ★ 4 0 0% 11 22
Doctors of Optometry - Columbia Mall Open Website Open GBP 72 4.7 ★ 2 0 0% 9 22
Performance Eyecare Open Website Open GBP 140 4.7 ★ 1 0 0% 9 22
Mark A. Manary, OD Open Website Open GBP 86 5 ★ 4 0 0% 11 22
Sandra Johnson, MD Open Website Open GBP 1 5 ★ 1 0 0% 16 23

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