Industry Analysis Report

Counselor • Champaign Illinois

Generated on May 08, 2026

Total Businesses

23 analyzed in detail

Categories

18 different business types

Services

46 unique service offerings

Top Service

8.7% Child Therapy

Avg Rating

4.4 ★ average

Total Reviews

569 across all businesses
Top 10 Most Common Services
#1
Child Therapy
2 businesses (8.7%)
#2
Therapy for adults, children, families and couples. Play therapy, cognitive behavioral therapy, EMDR, DBT, ACT
1 businesses (4.3%)
#3
Family systems therapy and high conflict family therapy
1 businesses (4.3%)
#4
Anxiety Therapy
1 businesses (4.3%)
#5
Trauma Therapy
1 businesses (4.3%)
#6
Couple's Counseling
1 businesses (4.3%)
#7
Depression Counseling
1 businesses (4.3%)
#8
Stress Management
1 businesses (4.3%)
#9
Life Transitions Counseling
1 businesses (4.3%)
#10
Mental Health Counseling
1 businesses (4.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the counselor industry in Champaign Illinois. With 46 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 46 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Thriveworks Counseling & Psychiatry Champaign Open Website Open GBP 52 4.9 ★ 9 0 0% 21 22
Keri Powell Therapy, Inc. Open Website Open GBP 126 4.9 ★ 6 0 0% 21 22
Champaign Counseling, PLLC Open Website Open GBP 12 4.7 ★ 2 0 0% 20 21
Elliott Counseling Group | Champaign Open Website Open GBP 10 3.4 ★ 4 0 0% 21 22
The Rock Counseling Group Open Website Open GBP 22 3.5 ★ 9 0 0% 20 22
Keri Powell Therapy Open Website Open GBP 122 4.9 ★ 1 0 0% 21 22
Nancy Peterson Counseling Open Website Open GBP 54 4.9 ★ 1 0 0% 22 22
Kendrick Counseling, PLLC Open Website Open GBP 9 5 ★ 1 2 0.0% 21 22
Catalyst Counseling Center Open Website Open GBP 12 4.3 ★ 1 7 100.0% 21 21
New Dawn Counseling Center Open Website Open GBP 2 5 ★ 3 2 0.0% 13 21
Envisage Counseling Services, PLLC Open Website Open GBP 16 5 ★ 4 1 0.0% 21 22
LifeStance Therapists & Psychiatrists Champaign Open Website Open GBP 42 4.7 ★ 10 6 100.0% 21 21
University of Illinois Counseling Center Open Website Open GBP 17 2.5 ★ 3 0 0% 19 22
Graceway Psychology Group Open Website Open GBP 9 5 ★ 7 0 0% 20 22
Bodhi Counseling & Consulting Center, Inc Open Website Open GBP 11 4.3 ★ 1 1 0.0% 21 22
True North Counseling Center Open Website Open GBP 6 3.7 ★ 1 0 0% 20 22
Insight Therapy Open Website Open GBP 7 5 ★ 1 0 0% 5 17
Grounded Life Counseling, PLLC Open Website Open GBP 1 5 ★ 1 0 0% 20 22
McGill Counseling Open Website Open GBP 3 3.7 ★ 3 16 0.0% 21 21
Accent Counseling Open Website Open GBP 22 4.6 ★ 1 0 0% 21 22
Ron Cochran Counseling Open Website Open GBP 2 5 ★ 3 12 0.0% 20 22
Child and Family Counseling of Champaign Open Website Open GBP 3 2.3 ★ 1 0 0% 21 22
HopeSprings Counseling Services Open Website Open GBP 9 4.1 ★ 1 0 0% 21 22

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